November 18, 2022
Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are avail…
November 11, 2022
How Dealerships Can Maximize Their Sales This Holiday Season
As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so man…
November 4, 2022
Celebrating 10 Years as a Mastermind
In the beginning, automotiveMastermind was just an idea: Two top-performing Mercedes-Benz salesmen, Marco Schnabl and Johannes Gnauck, recognized the value in leveraging data to im…
October 21, 2022
What Does Personalization Mean for Your Dealership?
Automotive manufacturers are moving towards mass personalization to dealerships, offering expanded self-serve options on their website. This modern trend is causing every element i…
October 18, 2022
Auto Dealership Marketing Ideas for a Data-Driven Audience
Dealers are learning now more than ever just how important automotive segmenting, targeting, and positioning can be for success in the automotive sales business. The auto industry…
October 7, 2022
How to Improve Your Dealership’s BDC Experience
As inventory shortages prompt more customers to shop for vehicles online, modern dealership BDCs of all sizes have undergone a transformation from cold call centers to conduits to…
September 30, 2022
OEM Trends in Customer Financing
After an increasingly challenging year, U.S. auto dealers are facing new hurdles related to customer financing. These will be important challenges to overcome as a new year approac…
September 16, 2022
Economic Trends Expected to Shift for Car Dealers in Q4
The ongoing conversations surrounding unexpected shifts in the automotive industry are not likely to slow down anytime soon. As Q3 comes to a close, we take a closer look at the tr…
August 26, 2022
aM News: New Offerings and Elevated Executive Leaders
A lot has happened at automotiveMastermind since our last update. Back in March, we were still buzzing from our 8th NADA Show experience. During the show, we reconnected with our p…
August 19, 2022
Why Dealers Need to Focus on EV Sales
According to Bloomberg, the U.S. crossed the electric vehicle “tipping point” for mass adoption with 5% of new vehicle sales being EVs in the first half of 2022. Looking ahead, OEM…
August 5, 2022
How to Use Data to Craft Messaging for Dealership Customers
A large component of dealership success comes from the ability to provide customers with not only the best possible experience at your physical dealership, but off-site as well. Th…
July 29, 2022
Q3 State of Automotive Industry Sales & Inventory
Despite market disruptions, auto dealers started off strong in 2022. In Q1, auto dealers generated the strongest new car sales since Q2 2021, according to NADA reports. However, in…