Automotive Marketing Blog & Industry Updates

April 21, 2023

Where Your Dealership Customers are Going & How to Meet Them There

For dealers, customer retention is a crucial factor for sustained growth and success. Studies have shown that it’s generally more cost-effective to retain an existing custome…

April 14, 2023

4 Types of Automotive Data to Understand & Nurture Buyers

Success in the automotive industry requires personalized marketing and sales strategies that recognize each buyer’s unique needs and preferences, at every stage of the buying journ…

April 7, 2023

Automotive Equity Mining vs. Data Mining: Drive Auto Sales and Profit

Dealerships using data and equity mining tools for sales and profits may miss out on other opportunities if they don’t use these tools in other parts of their business. Some…

March 31, 2023

Q1 Wrapped: Which Trends Are Expected to Continue?

With Q1 in the rearview mirror, it’s important dealership leaders assess which predicted trends have come to fruition – and which are still evolving. As proactive dealers have seen…

March 24, 2023

3 Ways Marketing Automation Can Help Dealers Overcome Challenges

Fairly recently, the idea of automating any part of the automotive buying process would have been met with skepticism by many automotive dealers. However, pandemic-driven digitaliz…

March 17, 2023

How Is Automotive Inventory Management Expected to Look in Q2?

As the end of Q1 approaches, it is a critical time for dealership sales representatives and managers to review their vehicle inventory management strategies and sales tactics. Deal…

March 10, 2023

How Dealerships Can Sell Smarter in 2023

Auto dealers have faced various challenges and opportunities in recent years, from rapid digitalization during the pandemic to seemingly endless inventory shortages even into 2023.

February 24, 2023

How To Maximize Dealership Sales Team Profitability

As 2023 continues and challenges left behind by lingering inventory shortages persist, it’s imperative that dealers prepare their sales managers and representatives with the tools…

February 10, 2023

3 Dealership Tips for New Inventory Presales

While dealership inventories are beginning to normalize in 2023, customers have demonstrated they are willing to wait for a vehicle that specifically matches their wants and needs.

February 3, 2023

NADA Show 2023 Recap: Enhancements, Updates and Announcements from automotiveMastermind

The NADA Show 2023, hosted in Dallas, Texas, was an exciting and momentous time for Team Mastermind. Similar to the NADA Show in 2022, we had the opportunity to: Reconnect with our…

January 27, 2023

3 Customer Experience Tips for Dealer Inventory Shortages

Ongoing inventory shortages are having costly effects on OEM and dealer loyalty rates in 2023 as vehicle prices remain high across the market. According to S&P Global Mobility,…

January 20, 2023

3 Ways to Maximize Dealership Marketing Efforts in 2023

As the new year begins, it is more important now than ever that automotive dealerships prioritize marketing efforts, even with limited inventory. With ongoing trends continuously s…

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