May 13, 2022
3 Tips to Improve Conquest Auto Sales
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success…
May 6, 2022
3 Steps to Proactively Prevent Customer Lease Buybacks
While the automotive industry has encountered numerous disruptions in recent years, the current market is presenting entirely new challenges and opportunities for auto dealers. As…
April 29, 2022
Q1 2022 State of Automotive Industry & Sales
While the 20s have posed numerous evolving challenges to the auto industry, from rapid digitalization due to COVID-19 to ongoing inventory challenges, auto dealers have proven to b…
April 22, 2022
How to Build a Better Dealership BDC in 2022
As new vehicle inventory shortages, evolving consumer demands and shifting buyer loyalty disrupts the auto industry, proactive dealers are discovering new, exciting opportunities i…
April 15, 2022
How to Improve Dealership Lead Quality
In sales, it’s all about the leads. The number and the quality. Most car dealerships (and their sales teams) clamor for “more leads.” But what they really want are more quality lea…
April 8, 2022
How to Build an Effective Dealership Sales Strategy for 2022
As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tigh…
April 1, 2022
3 Ways the Dealer of Today Can Serve Tomorrow’s EV Buyers
Despite facing numerous evolving and ongoing challenges over the last few years, the automotive industry has kept its eyes on the future. Since 2021, numerous automakers have…
March 25, 2022
3 Steps to Developing a Data-Driven Marketing Strategy for Any Size Dealership
As ongoing inventory challenges continue on and OEM incentives dwindle, some dealers have considered pumping the brakes on their dealership marketing efforts. But with shortages sp…
March 18, 2022
NADA Show 2022 Recap: Celebrations & Conversations with automotiveMastermind
The in-person return to NADA Show 2022 was particularly special for Team Mastermind. automotiveMastermind was founded in 2012, but this year’s convention marks our 8th appear…
March 10, 2022
How to Increase Dealership BDC Effectiveness
In recent years, ongoing inventory shortages, rapid digitalization and evolving consumer buying habits have created new challenges for auto dealers. Amid these challenges, many dea…
March 4, 2022
How to Drive Dealership Sales Revenue by Working the Service Drive
In today’s uncertain marketplace, one thing has become certain: Customers are more likely than ever to hold onto their current vehicles. Amid ongoing inventory shortages, IHS Marki…
February 25, 2022
How to Improve Customer Experience in the Service Drive
After numerous disruptions in recent years including the COVID-19 pandemic, the service department has grown increasingly important to dealerships’ bottom lines. According to an IH…
