December 9, 2022
How to Improve Dealership Lead Quality for More Car Sales
In sales, it’s all about the number and quality of your leads. Most car dealerships (and their sales teams) clamor for “more leads,” but what they are really asking for is mo…
December 2, 2022
How to Improve Customer Experience With Digital Retailing
As your dealership’s engagement with prospects and customers is increasingly taking place online, how much thought have you given to the customer experience that takes place in you…
November 25, 2022
Managing New & Pre-Owned Inventory Through Service Drives
According to reports from S&P Global Mobility, vehicle production output in Q3 in 2022 exceeded the 2019 level. That said, vehicle availability and dealership inventory levels…
November 18, 2022
Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are avail…
November 11, 2022
How Dealerships Can Maximize Their Sales This Holiday Season
As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so man…
November 4, 2022
Celebrating 10 Years as a Mastermind
In the beginning, automotiveMastermind was just an idea: Two top-performing Mercedes-Benz salesmen, Marco Schnabl and Johannes Gnauck, recognized the value in leveraging data to im…
October 28, 2022
How to Increase Your Dealer’s BDC Experience & Effectiveness
As vehicle inventory shortages continue to evolve, so do consumer demands and buyer loyalty trends. These disruptions in the auto industry are affording proactive dealers new oppor…
October 21, 2022
What Does Personalization Mean for Your Dealership?
Automotive manufacturers are moving towards mass personalization to dealerships, offering expanded self-serve options on their website. This modern trend is causing every element i…
October 18, 2022
Auto Dealership Marketing Ideas for a Data-Driven Audience
Dealers are learning now more than ever just how important automotive segmenting, targeting, and positioning can be for success in the automotive sales business. The auto industry…
October 7, 2022
How to Improve Your Dealership’s BDC Experience
As inventory shortages prompt more customers to shop for vehicles online, modern dealership BDCs of all sizes have undergone a transformation from cold call centers to conduits to…
September 30, 2022
OEM Trends in Customer Financing
After an increasingly challenging year, U.S. auto dealers are facing new hurdles related to customer financing. These will be important challenges to overcome as a new year approac…
September 23, 2022
Why Dealers Must Focus on Customer Experience Amid Inventory Shortages
While vehicle prices remain high, ongoing inventory shortages are having costly effects on OEM and dealer loyalty rates. In June 2022, brand loyalty rates fell below 50% – an eight…
