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Masterminded

Inspiring content for smarter car selling.

May 5, 2023
How to Fuel Comprehensive Insights with Dealership CDPs
In the modern automotive marketplace, dealers are always looking for new and innovative ways to get ahead of the competition. For years, dealerships of every size have experimented…
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April 28, 2023
How to Understand & Measure Dealership Performance
Dealerships of every size and type are undoubtedly familiar with metrics and dashboards. A significant portion of their daily routine is likely spent reviewing dealership performan…
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April 21, 2023
Where Your Dealership Customers are Going & How to Meet Them There
For dealers, customer retention is a crucial factor for sustained growth and success. Studies have shown that it’s generally more cost-effective to retain an existing custome…
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April 14, 2023
4 Types of Automotive Data to Understand & Nurture Buyers
Success in the automotive industry requires personalized marketing and sales strategies that recognize each buyer’s unique needs and preferences, at every stage of the buying journ…
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April 7, 2023
Automotive Equity Mining vs. Data Mining: Drive Auto Sales and Profit
Dealerships using data and equity mining tools for sales and profits may miss out on other opportunities if they don’t use these tools in other parts of their business. Some…
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March 31, 2023
Q1 Wrapped: Which Trends Are Expected to Continue?
With Q1 in the rearview mirror, it’s important dealership leaders assess which predicted trends have come to fruition – and which are still evolving. As proactive dealers have seen…
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March 24, 2023
3 Ways Marketing Automation Can Help Dealers Overcome Challenges
Fairly recently, the idea of automating any part of the automotive buying process would have been met with skepticism by many automotive dealers. However, pandemic-driven digitaliz…
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March 17, 2023
How Is Automotive Inventory Management Expected to Look in Q2?
As the end of Q1 approaches, it is a critical time for dealership sales representatives and managers to review their vehicle inventory management strategies and sales tactics. Deal…
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March 10, 2023
How Dealerships Can Sell Smarter in 2023
Auto dealers have faced various challenges and opportunities in recent years, from rapid digitalization during the pandemic to seemingly endless inventory shortages even into 2023.
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February 24, 2023
How To Maximize Dealership Sales Team Profitability 
As 2023 continues and challenges left behind by lingering inventory shortages persist, it’s imperative that dealers prepare their sales managers and representatives with the tools…
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February 10, 2023
3 Dealership Tips for New Inventory Presales
While dealership inventories are beginning to normalize in 2023, customers have demonstrated they are willing to wait for a vehicle that specifically matches their wants and needs.
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February 3, 2023
NADA Show 2023 Recap: Enhancements, Updates and Announcements from automotiveMastermind
The NADA Show 2023, hosted in Dallas, Texas, was an exciting and momentous time for Team Mastermind. Similar to the NADA Show in 2022, we had the opportunity to: Reconnect with our…
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