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Masterminded

Inspiring content for smarter car selling.

February 24, 2023
How To Maximize Dealership Sales Team Profitability 
As 2023 continues and challenges left behind by lingering inventory shortages persist, it’s imperative that dealers prepare their sales managers and representatives with the tools…
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February 10, 2023
3 Dealership Tips for New Inventory Presales
While dealership inventories are beginning to normalize in 2023, customers have demonstrated they are willing to wait for a vehicle that specifically matches their wants and needs.
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February 3, 2023
NADA Show 2023 Recap: Enhancements, Updates and Announcements from automotiveMastermind
The NADA Show 2023, hosted in Dallas, Texas, was an exciting and momentous time for Team Mastermind. Similar to the NADA Show in 2022, we had the opportunity to: Reconnect with our…
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January 27, 2023
3 Customer Experience Tips for Dealer Inventory Shortages
Ongoing inventory shortages are having costly effects on OEM and dealer loyalty rates in 2023 as vehicle prices remain high across the market. According to S&P Global Mobility,…
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January 20, 2023
3 Ways to Maximize Dealership Marketing Efforts in 2023
As the new year begins, it is more important now than ever that automotive dealerships prioritize marketing efforts, even with limited inventory. With ongoing trends continuously s…
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January 13, 2023
Why Dealers Need to Keep Marketing – Even with Low or No Inventory
December’s monthly projected sales volume of 1.19 million units set a familiar tone for 2022, according to S&P Global Mobility reports. The SAAR reading would be the lowest for…
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January 6, 2023
NADA Show Preview: The Future of Automotive Retail
One of the biggest conventions in the automotive industry is the annual NADA show. This year’s expo will be held in Dallas, and it is commonly referred to as “the automotive event…
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December 30, 2022
Are Automotive Shortages Projected to Last Into 2023?
As another year closes and 2023 is upon us, now is a more important time than ever for dealers to take a close look at inventory analytics for the past year. As the industry-wide m…
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December 19, 2022
NADA 2023 Show Preview: EV News That Dealers Should Know
As consumer buying behaviors continue to evolve alongside the automotive industry, it’s important dealers keep a close eye on how car buyers are shopping today — and what they may…
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December 2, 2022
How to Improve Customer Experience With Digital Retailing
As your dealership’s engagement with prospects and customers is increasingly taking place online, how much thought have you given to the customer experience that takes place in you…
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November 25, 2022
Managing New & Pre-Owned Inventory Through Service Drives
According to reports from S&P Global Mobility, vehicle production output in Q3 in 2022 exceeded the 2019 level. That said, vehicle availability and dealership inventory levels…
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November 18, 2022
Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are avail…
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