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Masterminded

Inspiring content for smarter car selling.

November 17, 2023
Dealership Marketing 101: What is a Sales Platform & Why You Need One
At automotiveMastermind, we talk a lot about auto dealership sales platforms. With Mastermind, our proprietary automated sales and marketing platform, and dedicated consultative se…
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November 10, 2023
5 Benefits of Proactively Marketing Aging Inventory
After years of sustained shortages, dealership inventory levels have started to normalize in 2023. In fact, advertised inventory increased sharply in recent weeks, according to S&a…
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November 3, 2023
4 Buyer Personas for Dealers to Know in 2024
As we approach 2024, it’s more crucial than ever for dealerships to stay ahead of the curve when it comes to knowing their customers. Buying behaviors, preferences, and produ…
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October 27, 2023
How to Increase Dealership Inventory Turn Rate
Every dealership is familiar with the challenge of aging inventory. No matter what brand they sell –when vehicles sit on the lot, their value depreciates, taking a toll on every de…
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October 20, 2023
3 Dealership Best Practices for Pre-Owned Vehicle Sales
Now more than ever, dealers are focused on maximizing the profitability of their used car operations. Many dealers saw their business models shift to predominantly pre-owned operat…
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October 13, 2023
3 Dealership Inventory Management Best Practices
There are many questions that continually pop up around dealerships across the country: Should we keep this vehicle or send it to auction? Is this vehicle worth reconditioning for…
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October 6, 2023
Q4 2023 State of Dealership Sales & Inventory: Insights from Q3 & Looking Ahead
Heading into Q4, now is the prime time for dealers to look back at the year to analyze what happened – and prepare for what lies ahead. Understanding evolving buying behaviors and…
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September 29, 2023
Maximizing ROI: Leveraging Automotive Software for Sales and Marketing
In today’s constantly changing automotive marketplace, dealerships are not just brick-and-mortar places showing off the latest vehicles. They have, over the last two decades…
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September 22, 2023
Proactive Ways to Improve Customer Experience in the Automotive Industry
Customer's expect more. Today, it’s all about the customer experience. Here are five quick ways you can optimize and improve at your dealership. 
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September 15, 2023
How Auto Dealers Are Preparing for the Future
In the constantly changing automotive industry, the ability to adapt quickly has continually proven to be critical to a dealer’s success. Amid ongoing challenges surrounding…
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September 8, 2023
How to Create a Seamless Dealership Customer Experience from Online to In-Store
In today’s constantly changing automotive world, dealerships that can perfectly blend the online and in-store experiences are finding the strategy to be a game-changer. Digit…
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September 1, 2023
Q3 Wrapped: State of Automotive Industry Sales & Inventory in Q3 2023
The automotive industry is a key contributor to economies around the world. Aside from the obvious, as a source of transportation, the industry as a whole fuels innovation, creates…
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