Automotive Marketing Blog & Industry Updates

January 19, 2024

Mastermind News: Enhancement Gives Dealer Partners New View into their Service Drive

With affordability still putting the pressure on new vehicle sales, the average age of cars and light trucks in the U.S. rose to a new record of 12.5 years in 2023 – up by more tha…

January 12, 2024

How Mastermind’s New EV Behavior Driver Gives Dealers a Competitive Edge

It’s early in the year, but EV sales are already accelerating at a steady pace. According to NADA data, in 2023 battery electric vehicle (BEV) sales topped 1.1 million units for th…

December 29, 2023

Art or Science? How to Sell More Cars

Car sales are part art, part science. The best dealers improve their odds by effectively utilizing Big Data.

December 22, 2023

View the Dealership Customer Experience from a Prospect’s Perspective

Are you unknowingly wasting your customers’ valuable time? Does the car-buying journey at your dealership feel more like an obstacle course than an enjoyable experience? Most…

December 15, 2023

How to Crack the Code on Future-Proofing Your Dealership in 2024

The future of the automotive retail industry is undergoing a significant transformation, ultimately changing how dealerships operate and communicate with customers. As buying behav…

December 8, 2023

The Future of Automotive: Omnichannel Customer Experiences in 2024

The ever-evolving automotive industry has seen a significant shift towards digital retailing in recent years, and that doesn’t appear to be changing any time soon. But as customers…

December 1, 2023

Mastermind News: Product Enhancement Helps Dealers Better Manage Inventory

In the fast-evolving automotive industry, inventory management has always been a major factor in a dealership’s bottom line – with a variety of factors influencing a dealer’s turn…

November 17, 2023

Dealership Marketing 101: What is a Sales Platform & Why You Need One

At automotiveMastermind, we talk a lot about auto dealership sales platforms. With Mastermind, our proprietary automated sales and marketing platform, and dedicated consultative se…

November 10, 2023

5 Benefits of Proactively Marketing Aging Inventory

After years of sustained shortages, dealership inventory levels have started to normalize in 2023. In fact, advertised inventory increased sharply in recent weeks, according to S&a…

November 3, 2023

4 Buyer Personas for Dealers to Know in 2024

As we approach 2024, it’s more crucial than ever for dealerships to stay ahead of the curve when it comes to knowing their customers. Buying behaviors, preferences, and produ…

October 27, 2023

How to Increase Dealership Inventory Turn Rate

Every dealership is familiar with the challenge of aging inventory. No matter what brand they sell –when vehicles sit on the lot, their value depreciates, taking a toll on every de…

October 20, 2023

3 Dealership Best Practices for Pre-Owned Vehicle Sales

Now more than ever, dealers are focused on maximizing the profitability of their used car operations. Many dealers saw their business models shift to predominantly pre-owned operat…

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