Automotive Marketing Blog & Industry Updates

December 22, 2023

View the Dealership Customer Experience from a Prospect’s Perspective

Are you unknowingly wasting your customers’ valuable time? Does the car-buying journey at your dealership feel more like an obstacle course than an enjoyable experience? Most…

December 15, 2023

How to Crack the Code on Future-Proofing Your Dealership in 2024

The future of the automotive retail industry is undergoing a significant transformation, ultimately changing how dealerships operate and communicate with customers. As buying behav…

December 8, 2023

The Future of Automotive: Omnichannel Customer Experiences in 2024

The ever-evolving automotive industry has seen a significant shift towards digital retailing in recent years, and that doesn’t appear to be changing any time soon. But as customers…

December 1, 2023

Mastermind News: Product Enhancement Helps Dealers Better Manage Inventory

In the fast-evolving automotive industry, inventory management has always been a major factor in a dealership’s bottom line – with a variety of factors influencing a dealer’s turn…

November 17, 2023

Dealership Marketing 101: What is a Sales Platform & Why You Need One

At automotiveMastermind, we talk a lot about auto dealership sales platforms. With Mastermind, our proprietary automated sales and marketing platform, and dedicated consultative se…

November 10, 2023

5 Benefits of Proactively Marketing Aging Inventory

After years of sustained shortages, dealership inventory levels have started to normalize in 2023. In fact, advertised inventory increased sharply in recent weeks, according to S&a…

November 3, 2023

4 Buyer Personas for Dealers to Know in 2024

As we approach 2024, it’s more crucial than ever for dealerships to stay ahead of the curve when it comes to knowing their customers. Buying behaviors, preferences, and produ…

October 27, 2023

How to Increase Dealership Inventory Turn Rate

Every dealership is familiar with the challenge of aging inventory. No matter what brand they sell –when vehicles sit on the lot, their value depreciates, taking a toll on every de…

October 20, 2023

3 Dealership Best Practices for Pre-Owned Vehicle Sales

Now more than ever, dealers are focused on maximizing the profitability of their used car operations. Many dealers saw their business models shift to predominantly pre-owned operat…

October 13, 2023

3 Dealership Inventory Management Best Practices

There are many questions that continually pop up around dealerships across the country: Should we keep this vehicle or send it to auction? Is this vehicle worth reconditioning for…

October 6, 2023

Q4 2023 State of Dealership Sales & Inventory: Insights from Q3 & Looking Ahead

Heading into Q4, now is the prime time for dealers to look back at the year to analyze what happened – and prepare for what lies ahead. Understanding evolving buying behaviors and…

September 29, 2023

Maximizing ROI: Leveraging Automotive Software for Sales and Marketing

In today’s constantly changing automotive marketplace, dealerships are not just brick-and-mortar places showing off the latest vehicles. They have, over the last two decades…

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