Automotive Marketing Blog & Industry Updates

March 29, 2024

Understanding OEM Incentives in 2024

Keeping up with manufacturer incentives is important for dealers aiming to boost their bottom line and stay ahead in a challenging automotive marketplace. As this year unfolds for…

March 22, 2024

Crack the Code: Maximizing Dealership Sales Opportunities in 2024

After enjoying a period of record-breaking profitability, dealerships are entering a new era marked by increased competition and a pressing need for strategic adaptability. While i…

March 15, 2024

How to Improve Your Dealership’s BDC Experience

As inventory levels normalize and OEM incentives gradually return, promoting new vehicle sales growth. Despite high-interest rates still pushing against demand, S&P Global Mobi…

March 8, 2024

From Data to Deals: Using Sales Insights to Close Sales Faster

As margins continue to tighten amid high prices, few incentives, and pent-up customer demand, dealerships need to adapt their sales and marketing strategies to stay ahead of the cu…

February 23, 2024

Mastering Automotive Prospecting: Strategies for a Proactive Approach in Acquisition

The key for car dealerships looking to gain a competitive edge lies in mastering the art of automotive prospecting. Broadly referring to the ways dealerships identify, engage and c…

February 20, 2024

Predictive Analytics in Automotive Industry

As the market continues to evolve, automotive dealers continuously face new challenges and opportunities from changing product mixes, customer buying behaviors and the competition.

February 9, 2024

NADA Show 2024 Recap: The Evolution of automotiveMastermind

NADA Show 2024 unfolded in a whirlwind of innovation and strategic partnerships for Team Mastermind, marking yet another milestone in our journey. This was our team’s 10th appearan…

January 26, 2024

2024 Auto Industry Trends and Predictions: What Dealers Need to Know

Looking ahead to 2024, the future of the automotive retail industry is continuing to face evolving challenges – and new opportunities. With inventory challenges largely in the rear…

January 19, 2024

Mastermind News: Enhancement Gives Dealer Partners New View into their Service Drive

With affordability still putting the pressure on new vehicle sales, the average age of cars and light trucks in the U.S. rose to a new record of 12.5 years in 2023 – up by more tha…

January 12, 2024

How Mastermind’s New EV Behavior Driver Gives Dealers a Competitive Edge

It’s early in the year, but EV sales are already accelerating at a steady pace. According to NADA data, in 2023 battery electric vehicle (BEV) sales topped 1.1 million units for th…

December 29, 2023

Art or Science? How to Sell More Cars

Car sales are part art, part science. The best dealers improve their odds by effectively utilizing Big Data.

December 22, 2023

View the Dealership Customer Experience from a Prospect’s Perspective

Are you unknowingly wasting your customers’ valuable time? Does the car-buying journey at your dealership feel more like an obstacle course than an enjoyable experience? Most…

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