Automotive Marketing Blog & Industry Updates

November 2, 2018

How to Use Predictive Analytics for Customer Retention

For dealerships looking to increase customer loyalty, leveraging predictive solutions and understanding the customer’s buyer journey are essential first steps.

October 26, 2018

How Mastermind Increases Efficiency, Drives Leads, & Improves CX

We surveyed our dealer partners to see how Mastermind’s data-driven solutions and predictive analytics have impacted their sales. Here’s what we learned.

October 19, 2018

How Dealerships Can Capitalize on Winterizing Vehicles

In most of North America, winter means tougher driving conditions. That makes vehicle winterization a big opportunity for dealerships to drive service revenues while generating sales opportunities simultaneously...

October 5, 2018

How Predictive Analytics Drives Customer Loyalty and CSI Scores

Today there are more vehicles to choose from, more ways to buy them, and more power in the hands of the customer than ever before. But this also gives customers the opportunity to show less brand or dealership loyalty than ever before.

September 28, 2018

Automotive Tech and Trends for Q4 2018

Labor Day’s long gone, kids are back in school and the days are getting decidedly shorter. It all adds up to the end of the year, the start of Q4 and the question on everyone’s mind....

September 14, 2018

The Importance of Customer Journey in Customer Retention

Find out what you can learn from two of the most famous salesmen, Joe Girard and Ali Reda.

September 7, 2018

Digital Marketing Automation and the Customer Experience

Clear, personal, data-driven communication is the first and most important key to creating a great customer experience.

August 31, 2018

Automotive Dealership Industry Tech and Trends

The market is full of opportunity for dealerships and automakers who can spot the trends and adjust the customer experience toward a more personal approach.

August 10, 2018

Business Lessons from Apple and Amazon

Learn what’s most valuable about the news of Apple’s $1 trillion finish over Amazon and how we can apply those best practices to automotive retail.

August 3, 2018

Enhance Purchase Experience with Predictive Data

Predictive data is making the world a better. Are you using it to help your business? Here are three ways predictive data makes the automotive experience better.

July 20, 2018

How to Use Predictive Analytics at Your Dealership

If you work at a dealership, chances are you’re using personal data to help make the sales process faster and friendlier. Learn how you can make that data work for you.

July 11, 2018

3 Ways to Relieve Anxiety about Car Buying

Some customers are afraid of the car buying process. They have anxiety about negotiating, dislike the F&I process, and wish the whole thing would just take less time.

Masterminded