Automotive Marketing Blog & Industry Updates

April 12, 2019

Top 3 Auto Industry Trends for Q1 2019

Automotive sales forecasts are leaving many dealers feeling less than optimistic about the future of dealership sales. In order to remain profitable in a flattening market, dealers…

April 5, 2019

The State of Automotive Financing: What Dealers Need to Know

Don’t close down your F&I department just yet, as it turns out the dealer-assisted loan might not be dead after all. Despite what some media reports recently claimed, your abil…

March 29, 2019

How AI Changes the Auto Industry & Enhances the Dealer Sales Process

When Hollywood considers what artificial intelligence (AI) might look like in the automotive industry, the results range from the “Transformers” movies in which cars and trucks tur…

March 22, 2019

Predictive Behavior Modeling in Low Inventory Automotive Markets

Dealers know the next few years are going to be lean for the automotive sales marketplace. They’re seeing it now: Automotive News reports 2019’s light-vehicle sales are off to thei…

March 15, 2019

Art or Science? Part II: Sell More Cars with a Holistic Market View

A few months ago, we took a look at the art of selling cars versus the science of selling cars. Sell More Cars With Data-Driven Marketing There’s both an art and a science to lever…

March 8, 2019

Taking a Data-Driven Approach to the Marketing Nurture Cycle

Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their pros…

March 1, 2019

Market EyeQ Provides Full Market Views that Competitors Simply Can’t

Mastermind was founded in 2012 by auto dealership veterans who took note of the disruption led in other industries by data-driven companies that were constantly learning more about…

February 22, 2019

Getting Customers Out of the Service Bay and Into the Showroom

Dealers have long known that service bays, parts departments and body shops are critical sources of sales leads, although limited by the challenge of separating the quality leads f…

February 15, 2019

Real Solutions for Today’s Dealer Challenges in a Flattening Market

As the current decade nears completion, auto dealers are faced with flattening new-vehicle sales forecasts populated by upcoming generations of consumers who increasingly resist tr…

February 1, 2019

NADA Show 2019 and Mastermind’s Journey

Six years after our first NADA show and Mastermind continues to disrupt the industry with the announcement of the first-ever automotive sales platform Market EyeQ.

January 25, 2019

Big Announcements at the NAIAS Detroit Auto Show

NADA forecasting, automaker partnerships, vehicle debuts and more: We outline the NAIAS 2019 news that matters most to dealers.

January 18, 2019

What Mattered for Dealers at CES Las Vegas 2019

The 2019 International CES had many announcements of interest to automotive dealers looking toward the future. See what the latest trends mean for dealerships.

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