Automotive Marketing Blog & Industry Updates

February 22, 2019

Getting Customers Out of the Service Bay and Into the Showroom

Dealers have long known that service bays, parts departments and body shops are critical sources of sales leads, although limited by the challenge of separating the quality leads f…

February 15, 2019

Real Solutions for Today’s Dealer Challenges in a Flattening Market

As the current decade nears completion, auto dealers are faced with flattening new-vehicle sales forecasts populated by upcoming generations of consumers who increasingly resist tr…

February 1, 2019

NADA Show 2019 and Mastermind’s Journey

Six years after our first NADA show and Mastermind continues to disrupt the industry with the announcement of the first-ever automotive sales platform Market EyeQ.

January 25, 2019

Big Announcements at the NAIAS Detroit Auto Show

NADA forecasting, automaker partnerships, vehicle debuts and more: We outline the NAIAS 2019 news that matters most to dealers.

January 18, 2019

What Mattered for Dealers at CES Las Vegas 2019

The 2019 International CES had many announcements of interest to automotive dealers looking toward the future. See what the latest trends mean for dealerships.

January 11, 2019

How to Prepare Your Dealership for 2019: Auto Industry Trends

New developments in tech and the auto industry offer big opportunities to dealers, but they need to plan ahead. See what the latest trends mean for dealerships.

January 4, 2019

Increase Car Sales While Demand for New & Used Cars Slows in 2019

With changing consumer demand, 2019 won’t business-as-usual. To succeed in the new year, dealers must respond with efficiency, adaptation and experience.

December 28, 2018

Auto Industry: Sell Smart, Build Relationships, & Embrace Change

From slowing sales to changing product mix, the auto industry has evolved immensely in 2018. In our latest blog post we recap the last year’s news and trends.

December 21, 2018

SUV & EV Sales Trends: Takeaways from the 2018 LA Auto Show

From the resurgence of trucks and SUVs to the acceleration of electric vehicle technology, the 2018 LA Auto Show gave a glimpse into the state of auto industry.

December 14, 2018

How 3 Dealerships Used Predictive Analytics to Change Their Culture

Interested in how to change your dealership’s culture? Check out results directly from our dealer partners.

December 7, 2018

Adapt Your Customer Experience to Shifts in Auto Consumer Behavior

In today’s changing retail market, predictive analytics offer big opportunities for dealership looking to improve CX and customer relationships

November 30, 2018

Case Study: Perfect the Customer Experience with Predictive Analytics

Are you obsessed with your customers – or your competitors? Here’s what today’s dealers can learn from Amazon’s customer-centric sales approach.

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