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Masterminded

Inspiring content for smarter car selling.

July 19, 2024
Adapting for the Future: Omnichannel Customer Experiences
Fueled by rapid digitalization and shifting consumer expectations, the automotive retail industry is constantly changing. To remain competitive, dealerships must adopt proactive st…
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July 12, 2024
How to Maximize Dealership BDC Profitability
As evolving consumer demands and changing buying models challenge the automotive industry, some progressive dealers are discovering new, exciting opportunities by transforming thei…
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June 28, 2024
Enhancing Dealership Service Drive CX: Tips for Success
As the automotive industry faces evolving challenges, one constant remains: the importance of customer experience (CX) in the service drive. With consumers holding on to their vehi…
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June 21, 2024
Crack the Code on Unlocking Profitability in the Service Drive
As inventory levels start to stabilize and customers hold onto their vehicles longer, the service drive holds significant opportunities for dealerships of all sizes. Automotive ind…
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June 14, 2024
Mastermind News: New Features & Integrations to Optimize the Automotive Digital Retailing Experience
In today’s increasingly digital age, providing a seamless omnichannel retail experience is more important than ever for dealers to engage and convert buyers. Customers expect to en…
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June 7, 2024
Do’s & Don’ts: Tips to Improve the Dealership Service Drive Customer Experience
As customer loyalty diminishes, providing an excellent customer experience at your dealership is more important than ever.  According to S&P Global Mobility data, automoti…
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May 24, 2024
Service-to-Sales: 4 Ways to Improve Dealership Marketing
Despite service revenue reaching new heights in 2023, many dealership sales and service teams find themselves stuck in the “comfort zone” when it comes to their service-to-sales pr…
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May 17, 2024
Dealership Guide: Personalized Recall Communications
Recall notices are critical in the automotive industry – and to keeping customers safe. NHTSA requires OEMs to notify registered owners of vehicles affected by recalls, but oftenti…
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May 10, 2024
Re-Training Dealership Teams for Service-to-Sales Success
The dealership service drive has grown increasingly important in recent years. As customers continue to delay their purchases and dealers work to increase their profitability on ne…
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April 26, 2024
Mastermind News: Enhancing Connectivity with Tekion Integration
In today’s competitive automotive retail market, accurate and comprehensive data is mission critical for dealers to make informed decisions and navigate complex customer buyi…
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April 19, 2024
The Role of Predictive Marketing in Transforming Service Drive Sales
Over the last several years, the dealership service drive has increasingly become a critical revenue-generating department. According to NADA data, dealership service and parts sal…
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April 12, 2024
How to Increase Dealership Service Department Sales and Profitability
After dipping in 2020 due to the pandemic, the dealership service drive resumed its previous trajectory, growing increasingly more valuable over the last few years. At the same tim…
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