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Masterminded

Inspiring content for smarter car selling.

April 26, 2019
How Do Your Customers Measure Their Experience at your Dealership?
Using data to help your sales staff truly understand their customers and anticipate their needs will lead to a better overall experience in your dealership. In this article, automo…
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April 12, 2019
Top 3 Auto Industry Trends for Q1 2019
Automotive sales forecasts are leaving many dealers feeling less than optimistic about the future of dealership sales. In order to remain profitable in a flattening market, dealers…
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April 5, 2019
The State of Automotive Financing: What Dealers Need to Know
Don’t close down your F&I department just yet, as it turns out the dealer-assisted loan might not be dead after all. Despite what some media reports recently claimed, your abil…
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March 29, 2019
How AI Changes the Auto Industry & Enhances the Dealer Sales Process
When Hollywood considers what artificial intelligence (AI) might look like in the automotive industry, the results range from the “Transformers” movies in which cars and trucks tur…
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March 22, 2019
Predictive Behavior Modeling in Low Inventory Automotive Markets
Dealers know the next few years are going to be lean for the automotive sales marketplace. They’re seeing it now: Automotive News reports 2019’s light-vehicle sales are off to thei…
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March 15, 2019
Art or Science? Part II: Sell More Cars with a Holistic Market View
A few months ago, we took a look at the art of selling cars versus the science of selling cars. Sell More Cars With Data-Driven Marketing There’s both an art and a science to lever…
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March 8, 2019
Taking a Data-Driven Approach to the Marketing Nurture Cycle
Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their pros…
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March 1, 2019
Market EyeQ Provides Full Market Views that Competitors Simply Can’t
Mastermind was founded in 2012 by auto dealership veterans who took note of the disruption led in other industries by data-driven companies that were constantly learning more about…
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February 22, 2019
Getting Customers Out of the Service Bay and Into the Showroom
Dealers have long known that service bays, parts departments and body shops are critical sources of sales leads, although limited by the challenge of separating the quality leads f…
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February 15, 2019
Real Solutions for Today’s Dealer Challenges in a Flattening Market
As the current decade nears completion, auto dealers are faced with flattening new-vehicle sales forecasts populated by upcoming generations of consumers who increasingly resist tr…
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February 1, 2019
NADA Show 2019 and Mastermind’s Journey
Six years after our first NADA show and Mastermind continues to disrupt the industry with the announcement of the first-ever automotive sales platform Market EyeQ.
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January 25, 2019
Big Announcements at the NAIAS Detroit Auto Show
NADA forecasting, automaker partnerships, vehicle debuts and more: We outline the NAIAS 2019 news that matters most to dealers.
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