September 20, 2019
4 Digital Marketing Tips for Your Dealership
Back to School Basics Every Dealership Should Practice September is the time of the year where temperatures begin to slowly drop, the leaves start to turn color and the silence in…
September 6, 2019
Car Sales Lead Quality vs. Quantity for Dealerships
The debate over auto dealership sales leads has always been about the balance of lead quantity versus quality. Dealers are often trying to strike a balance between more leads and b…
August 30, 2019
The SMS Marketing Strategy Every Dealership Needs
Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data, but even users aged bet…
August 23, 2019
How to Leverage Labor Day to Sell More Cars
How to Leverage Labor Day to Sell More Cars Holidays are traditional tentpoles in automotive dealership marketing campaigns, whether it’s end-of-year holiday sales events, quirky H…
August 19, 2019
Improve the Dealership Customer Experience Before the Customer Arrives
Historically, relationships with customers began when they walked through your showroom doors. Today, thanks to the Internet, sophisticated marketing campaigns and increased consum…
August 9, 2019
Three Ways to Utilize Dealership Data to Get Ahead of Savvy Car Buyers
Three Ways to Utilize Dealership Data to Get Ahead of Savvy Car Buyers In a competitive, technology driven automotive market, winning return business means finding stre…
July 19, 2019
How to Improve Your Car Dealership’s Sales Team
A productive and efficient sales team is the lifeblood of a dealership. While many auto dealer sales trainings focus on big-picture tips and tricks, not enough dig into the core fa…
July 5, 2019
Increase Car Sales with Personalized Dealership Marketing
Many common methods of increasing dealership sales involve spending more on broad marketing campaigns or launching dealership promotions that can significantly increase the cost of…
June 21, 2019
4 Ways Dealerships Can Sell More Cars by Bringing in More Customers
4 Ways to Increase Customer Traffic at Your Dealership As game-changing as the Internet has been for dealers, the best way to sell more cars at a dealership continues to be getting…
May 10, 2019
Everything Dealers Need to Know About AI in the Automotive Industry
When the topic of “artificial intelligence in the automotive industry” comes up, most people probably have visions of autonomous vehicles humming through city streets, picking up a…
April 26, 2019
How Do Your Customers Measure Their Experience at your Dealership?
Using data to help your sales staff truly understand their customers and anticipate their needs will lead to a better overall experience in your dealership. In this article, automo…
April 12, 2019
Top 3 Auto Industry Trends for Q1 2019
Automotive sales forecasts are leaving many dealers feeling less than optimistic about the future of dealership sales. In order to remain profitable in a flattening market, dealers…