Back to Menu Why Mastermind
Why Mastermind
Our Solutions
Our Solutions
Resources
Resources
Success StoriesCompany
Company
Request a Demo
Login
Blog

Masterminded

Inspiring content for smarter car selling.

March 24, 2020
3 Ways Marketing Automation Can Help Dealers Overcome Challenges
S&P Global Mobility reports that digitalizing the customer journey presents dealers with the opportunity to decrease staffing by up to 50%, resulting in an immediate improvemen…
Read More
March 19, 2020
Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare
As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks. Paired with potential glo…
Read More
March 13, 2020
How to Create an Exceptional Dealership Culture
There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on del…
Read More
March 10, 2020
How MarketEyeQ Benefits More Than Your Dealership’s Sales Department
Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building…
Read More
February 24, 2020
3 Ways to Prepare Your Dealership for Voice Search
Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way yo…
Read More
February 24, 2020
Mastermind Leads at NADA with a Trio of Significant Announcements
As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new…
Read More
February 7, 2020
Disruption in the Auto Industry: How Digital is Changing Car Sales
Disruption isn’t new in the auto industry. Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and external factors like interest rates…
Read More
February 3, 2020
How Mastermind Service Goes Above and Beyond
While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley…
Read More
January 24, 2020
How to Take Your Dealership Reporting to the Next Level
Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are y…
Read More
January 17, 2020
The Importance of the Service Drive in Building Customer Relationships
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analyt…
Read More
December 27, 2019
How Dealerships Can Improve Customers’ F&I Experience
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend…
Read More
December 6, 2019
5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform
Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality c…
Read More
Previous load more