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Masterminded

Inspiring content for smarter car selling.

June 8, 2020
Increase Your Dealership’s Conquest Marketing Leads Post Pandemic
Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle s…
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May 29, 2020
Auto Sales: Why Personalized Marketing Is More Important Than Ever
In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for deal…
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May 27, 2020
What Questions Do Your Dealerships Need To Answer For Customers?
The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them. Auto dealers find…
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May 15, 2020
How to Make the Most of Your Auto Leads in the Post-Pandemic Market
As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis p…
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May 11, 2020
How to Keep Sales and Service Connected While Operating Virtually
It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicat…
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April 17, 2020
How to Keep Your Dealership’s Employees Positive in Uncertain Times
It can be hard to figure out how to motivate employees in a business environment with so much uncertainty and so many challenges. As a leader, it’s easy to put all your focus on th…
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April 10, 2020
Why Digital Retailing Is More Important Than Ever
Well before COVID-19 disruptions, dealers have long known that the future of automotive retail will increasingly take place online. Automotive retail trends before the pandemic bac…
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April 3, 2020
COVID-19’s and the Pre-Owned Auto Market: What Dealers Need to Know
One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marke…
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March 31, 2020
National OEM Incentives to Reignite Your Sales Efforts
If you work for a dealership who is permitted to conduct new car sales amid the COVID-19 pandemic, consider yourself lucky. Many OEMs are putting out very competitive incentives to…
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March 24, 2020
3 Ways Marketing Automation Can Help Dealers Overcome Challenges
S&P Global Mobility reports that digitalizing the customer journey presents dealers with the opportunity to decrease staffing by up to 50%, resulting in an immediate improvemen…
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March 19, 2020
Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare
As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks. Paired with potential glo…
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March 13, 2020
How to Create an Exceptional Dealership Culture
There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on del…
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