September 18, 2020
Mastermind Gives Back – and Continues Looking Forward
At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what. This part of our culture has p…
September 3, 2020
How to Improve Auto Dealership Efficiencies With Digital Tools
While customers may shop around for fuel efficiency, they have nothing on dealers who are seemingly on a constant search for operational efficiency. With razor-thin margins and cut…
August 24, 2020
How to Improve Pre-Owned Car Sales with Market EyeQ
When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership…
August 10, 2020
4 Motivational Tips to Improve Car Dealership Team Culture
How do you motivate dealership employees to work as a team? And is it worth the effort, especially when there are so many other challenges competing for your attention as a dealers…
August 3, 2020
How to Unite Your Pre-Owned and New Car Sales Teams
How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams into…
July 17, 2020
3 Ways Predictive Analytics Enables Dealership Conquest Auto Sales
Growing auto sales requires a meaningful improvement in a dealership’s ability to conquest new customers. That’s because out of the three kinds of car buyers — first-ti…
July 10, 2020
3 Tips For Proactively Promoting Dealership Customer Retention
Customer retention can make or break a dealership’s bottom line. That’s why customer relationship management has become such a hot topic – and why in recent years automotive dealer…
July 10, 2020
Finding New Opportunity in Pre-owned Vehicle Sales
It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing oppor…
July 2, 2020
Summer Car Sales Guide For Auto Dealerships
Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Da…
June 19, 2020
The State of Automotive Finance in 2020: What Dealers Need to Know
The state of the automotive finance market, like the rest of the automotive industry, is one of upheaval and complexity. The good news is the automotive industry is beginning to re…
June 12, 2020
US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup
There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends…
June 8, 2020
Increase Your Dealership’s Conquest Marketing Leads Post Pandemic
Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle s…