October 29, 2020
Scary Bad Car Dealership Ads For Halloween
There’s plenty to be scared of when it comes to Halloween, and the parade of car dealership ads touting “monster savings,” “scary good deals,” and “price slasher deals” are staples of the genre and unfortunately among them...
October 17, 2020
How Predictive Analytics are Impacting OEMs and Dealerships
From OEMs to dealerships, predictive analytics tools are revolutionizing the automotive brand experience for consumers. Simply put, these tools analyze trends and data from the pas…
October 9, 2020
3 Tips to Coach Dealership Leaders for the New Normal
It’s long been the responsibility of dealers to identify and grow today’s automotive retail professionals into the dealership leaders of tomorrow. The dramatic challenges facing th…
October 2, 2020
How to Maximize Dealership Profitability With a Homegrown Inventory
Faced with tightening margins, low vehicle inventories and a narrowing opportunity to rebound in 2020, auto dealers are looking for additional ways to maximize dealership profitabi…
September 18, 2020
Mastermind Gives Back – and Continues Looking Forward
At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what. This part of our culture has p…
September 3, 2020
How to Improve Auto Dealership Efficiencies With Digital Tools
While customers may shop around for fuel efficiency, they have nothing on dealers who are seemingly on a constant search for operational efficiency. With razor-thin margins and cut…
August 24, 2020
How to Improve Pre-Owned Car Sales with Market EyeQ
When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership…
August 10, 2020
4 Motivational Tips to Improve Car Dealership Team Culture
How do you motivate dealership employees to work as a team? And is it worth the effort, especially when there are so many other challenges competing for your attention as a dealers…
August 3, 2020
How to Unite Your Pre-Owned and New Car Sales Teams
How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams into…
July 17, 2020
3 Ways Predictive Analytics Enables Dealership Conquest Auto Sales
Growing auto sales requires a meaningful improvement in a dealership’s ability to conquest new customers. That’s because out of the three kinds of car buyers — first-ti…
July 10, 2020
3 Tips For Proactively Promoting Dealership Customer Retention
Customer retention can make or break a dealership’s bottom line. That’s why customer relationship management has become such a hot topic – and why in recent years automotive dealer…
July 10, 2020
Finding New Opportunity in Pre-owned Vehicle Sales
It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing oppor…