December 11, 2020
Adapting to 2021 Inventory Challenges
While aggressive OEM incentives largely offset COVID-19’s impact on vehicle sales, the impact on automotive production and dealership’s inventories hasn’t seen the same relief. In…
December 4, 2020
3 Digital Retailing Best Practices for Dealerships
Picture this: You were one of the dealers that initially resisted the push to digital automotive retailing. Selling cars is a people business and you wanted as much of that process…
November 30, 2020
State of the Automotive Finance Market: 2021 Outlook and Trends
This year has been a wild ride, to say the least. Dealerships have done their best to keep up with changing consumer trends and tightening margins, all while staring down the barre…
November 20, 2020
How Dealers Can Ditch Third-Party Auto Leads
As dealerships from coast to coast are tightening their belts in preparation for uncertain months ahead, many proactive dealers are turning away from expensive third-party auto lea…
November 13, 2020
Virtual Dealership Events: The Silver Lining in Auto Industry Events
With continuing COVID-19 safety procedures and guidelines, virtual events and experiences have surged in popularity in 2020. Trade shows, educational summits, massive annual confer…
October 30, 2020
3 Best Practices for Service Drive Prospect Acquisitions
It’s rare to find a dealership completely unaware of the value of their service drive. Parts and service sales currently account for 12.5% of new vehicle dealership’s total sales,…
October 29, 2020
Scary Bad Car Dealership Ads For Halloween
There’s plenty to be scared of when it comes to Halloween, and the parade of car dealership ads touting “monster savings,” “scary good deals,” and “price slasher deals” are staples of the genre and unfortunately among them...
October 17, 2020
How Predictive Analytics are Impacting OEMs and Dealerships
From OEMs to dealerships, predictive analytics tools are revolutionizing the automotive brand experience for consumers. Simply put, these tools analyze trends and data from the pas…
October 9, 2020
3 Tips to Coach Dealership Leaders for the New Normal
It’s long been the responsibility of dealers to identify and grow today’s automotive retail professionals into the dealership leaders of tomorrow. The dramatic challenges facing th…
October 2, 2020
How to Maximize Dealership Profitability With a Homegrown Inventory
Faced with tightening margins, low vehicle inventories and a narrowing opportunity to rebound in 2020, auto dealers are looking for additional ways to maximize dealership profitabi…
September 18, 2020
Mastermind Gives Back – and Continues Looking Forward
At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what. This part of our culture has p…
September 3, 2020
How to Improve Auto Dealership Efficiencies With Digital Tools
While customers may shop around for fuel efficiency, they have nothing on dealers who are seemingly on a constant search for operational efficiency. With razor-thin margins and cut…