Automotive Marketing Blog & Industry Updates

March 19, 2021

3 Ways to Use Data to Tackle Current Dealership Challenges

What are your dealership’s greatest challenges in 2021? Are they the same today as they were five years ago? Chances are, they’ve likely evolved over time. Most dramatically,…

March 12, 2021

3 Steps to Strengthen Your Dealership’s Core for the Future

By this point, it’s no surprise to dealers that the vehicle buying journey is changing, with many dealerships being quick to adapt to the sudden surge in demand for digital retaili…

March 5, 2021

How To Work The Service Drive – Part 2

While the automotive retail industry proved to be incredibly resilient amid unprecedented industry challenges and rapidly evolving consumer buying behaviors, one critical departmen…

February 19, 2021

3 Steps to Get Ahead of Auto Leads with Proactive Dealership Marketing

Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IH…

February 12, 2021

4 Ways for Dealerships to Create a Transparent Customer Experience

At the core of any great relationship is trust and transparency. So, it makes sense as businesses around the country (car dealerships included) determine how to best adapt to chang…

February 5, 2021

4 Strategic Staffing Best Practices for Dealerships in 2021

Hiring and staffing can be one of the most frustrating and tedious components of life at auto dealerships. And now more than ever, making the right hiring decisions and developing…

January 29, 2021

4 Ways Dealers Have Cracked the Code on Working the Service Drive

With the new year, dealers are looking for new opportunities to maximize their sales and retention efforts. Working together with our dealer partners in the field, Team Mastermind…

January 22, 2021

3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

While most still operated even amid lockdowns, dealership service drives weren’t immune to the challenges brought on by the pandemic. In one survey, 57.6% of dealerships and repair…

January 15, 2021

How to Improve Your Dealership’s Digital Retailing Efficiency

For decades, automotive digital retailing and the concept of “buying online” was the future, deemed cutting-edge…and for some, a passing fad. Today, advanced digital skills a…

January 8, 2021

Best Practices for Building a Digitally Savvy Dealership Team

Dwelling on the problems brought on by the pandemic can be exhausting, but there are many silver linings. Perhaps no lesson was learned as quickly as auto dealerships’ dependence o…

January 1, 2021

3 Ways to Strategize for Dealership Success in 2021

With 2020 behind us, dealership leaders are entering the new year with many important lessons learned on pivoting and keeping their businesses moving forward despite industry disru…

December 18, 2020

3 Ways to Maximize Service-to-Sales Profitability

Despite economic downturns during the pandemic, many dealerships saw their service department revenue remain relatively consistent throughout 2020. According to NADA’s midyear repo…

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