Automotive Marketing Blog & Industry Updates

April 9, 2021

How to Reimagine the Dealership BDC

Dealership business development centers, also known as BDCs, have long been the topic of debate at many auto dealerships. But, never has the topic been more relevant than now. …

April 6, 2021

How To Use Predictive Analytics to Maximize Your Dealership Portfolio

With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control to adapt to ongoing inventory challen…

April 2, 2021

Busting Three Common Myths About EVs and Auto Dealerships

With the automotive industry rapidly recovering while simultaneously evolving to changing consumer buying habits, a once-niche segment has become more top-of-mind for OEMs: electri…

March 19, 2021

3 Ways to Use Data to Tackle Current Dealership Challenges

What are your dealership’s greatest challenges in 2021? Are they the same today as they were five years ago? Chances are, they’ve likely evolved over time. Most dramatically,…

March 12, 2021

3 Steps to Strengthen Your Dealership’s Core for the Future

By this point, it’s no surprise to dealers that the vehicle buying journey is changing, with many dealerships being quick to adapt to the sudden surge in demand for digital retaili…

March 5, 2021

How To Work The Service Drive – Part 2

While the automotive retail industry proved to be incredibly resilient amid unprecedented industry challenges and rapidly evolving consumer buying behaviors, one critical departmen…

February 19, 2021

3 Steps to Get Ahead of Auto Leads with Proactive Dealership Marketing

Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IH…

February 12, 2021

4 Ways for Dealerships to Create a Transparent Customer Experience

At the core of any great relationship is trust and transparency. So, it makes sense as businesses around the country (car dealerships included) determine how to best adapt to chang…

February 5, 2021

4 Strategic Staffing Best Practices for Dealerships in 2021

Hiring and staffing can be one of the most frustrating and tedious components of life at auto dealerships. And now more than ever, making the right hiring decisions and developing…

January 29, 2021

4 Ways Dealers Have Cracked the Code on Working the Service Drive

With the new year, dealers are looking for new opportunities to maximize their sales and retention efforts. Working together with our dealer partners in the field, Team Mastermind…

January 22, 2021

3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

While most still operated even amid lockdowns, dealership service drives weren’t immune to the challenges brought on by the pandemic. In one survey, 57.6% of dealerships and repair…

January 15, 2021

How to Improve Your Dealership’s Digital Retailing Efficiency

For decades, automotive digital retailing and the concept of “buying online” was the future, deemed cutting-edge…and for some, a passing fad. Today, advanced digital skills a…

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