Automotive Marketing Blog & Industry Updates

February 25, 2022

How to Improve Customer Experience in the Service Drive

After numerous disruptions in recent years including the COVID-19 pandemic, the service department has grown increasingly important to dealerships’ bottom lines. According to an IH…

February 18, 2022

3 Ways Predictive Analytics Benefit Dealerships of Every Size

The past two years have presented many challenges to auto dealers ranging from market conditions, increased competition, cost pressure and never-before-seen supply chain volatility…

February 11, 2022

How the Service Drive Supports Dealership Profitability Across Departments

As ongoing inventory shortages continue to limit the number of vehicles on dealerships lots, many are taking the opportunity to reassess how they achieve sustainable success. Accor…

January 28, 2022

3 Ways to Improve Dealership Service Revenue in 2022

In recent years, the automotive service department has grown increasingly important to dealerships’ bottom lines. While NADA reported that service drive revenue dipped industry-wid…

January 14, 2022

How to Maximize Electric Vehicle Sales with a Customer-First Approach

In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in…

January 7, 2022

How are Dealers Preparing for the Future of the Automotive Industry?

While dealerships have been adjusting to their “new normal” since 2020, increasingly challenging inventory shortages brought a new meaning to the phrase in 2021. Despite this, ongo…

December 31, 2021

automotiveMastermind Gives Back: 2021 Year in Review

Giving back is an integral part of automotiveMastermind’s core values. We’re continuously looking for ways to go the extra mile when supporting our dealer partners, our team and ou…

December 17, 2021

3 Emerging Conquest Marketing Opportunities for Dealers in 2022

Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…

December 10, 2021

How to Increase Dealership Service Department Sales and Profitability

Even before dealership inventory shortages, consumers were waiting longer than ever before between new vehicle purchases – the average age of a car on the road in the U.S. has rise…

December 3, 2021

3 F&I Strategies for Success During Inventory Shortages

Ongoing inventory shortages are continuing to prove why dealers need to remain nimble and look for new revenue opportunities across the dealership. IHS Markit for…

November 19, 2021

How Dealers Are Cracking the Code on Inventory Challenges

While the past year has been challenging for dealers and OEMs alike, few dealers were prepared to overcome the inventory crisis in 2021. In our third Crack the Code workshop, Team…

November 12, 2021

Reimagining Dealership Year-End Sales Events in 2021

Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. These events are full of festive ads f…

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