Automotive Marketing Blog & Industry Updates

April 8, 2022

How to Build an Effective Dealership Sales Strategy for 2022

As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tigh…

March 25, 2022

3 Steps to Developing a Data-Driven Marketing Strategy for Any Size Dealership

As ongoing inventory challenges continue on and OEM incentives dwindle, some dealers have considered pumping the brakes on their dealership marketing efforts. But with shortages sp…

March 18, 2022

NADA Show 2022 Recap: Celebrations & Conversations with automotiveMastermind

The in-person return to NADA Show 2022 was particularly special for Team Mastermind. automotiveMastermind was founded in 2012, but this year’s convention marks our 8th appear…

March 4, 2022

How to Drive Dealership Sales Revenue by Working the Service Drive

In today’s uncertain marketplace, one thing has become certain: Customers are more likely than ever to hold onto their current vehicles. Amid ongoing inventory shortages, IHS Marki…

February 25, 2022

How to Improve Customer Experience in the Service Drive

After numerous disruptions in recent years including the COVID-19 pandemic, the service department has grown increasingly important to dealerships’ bottom lines. According to an IH…

February 18, 2022

3 Ways Predictive Analytics Benefit Dealerships of Every Size

The past two years have presented many challenges to auto dealers ranging from market conditions, increased competition, cost pressure and never-before-seen supply chain volatility…

February 11, 2022

How the Service Drive Supports Dealership Profitability Across Departments

As ongoing inventory shortages continue to limit the number of vehicles on dealerships lots, many are taking the opportunity to reassess how they achieve sustainable success. Accor…

January 28, 2022

3 Ways to Improve Dealership Service Revenue in 2022

In recent years, the automotive service department has grown increasingly important to dealerships’ bottom lines. While NADA reported that service drive revenue dipped industry-wid…

January 14, 2022

How to Maximize Electric Vehicle Sales with a Customer-First Approach

In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in…

January 7, 2022

How are Dealers Preparing for the Future of the Automotive Industry?

While dealerships have been adjusting to their “new normal” since 2020, increasingly challenging inventory shortages brought a new meaning to the phrase in 2021. Despite this, ongo…

December 31, 2021

automotiveMastermind Gives Back: 2021 Year in Review

Giving back is an integral part of automotiveMastermind’s core values. We’re continuously looking for ways to go the extra mile when supporting our dealer partners, our team and ou…

December 17, 2021

3 Emerging Conquest Marketing Opportunities for Dealers in 2022

Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…

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