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Masterminded

Inspiring content for smarter car selling.

March 8, 2024
From Data to Deals: Using Sales Insights to Close Sales Faster
As margins continue to tighten amid high prices, few incentives, and pent-up customer demand, dealerships need to adapt their sales and marketing strategies to stay ahead of the cu…
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February 23, 2024
Mastering Automotive Prospecting: Strategies for a Proactive Approach in Acquisition
The key for car dealerships looking to gain a competitive edge lies in mastering the art of automotive prospecting. Broadly referring to the ways dealerships identify, engage and c…
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February 9, 2024
NADA Show 2024 Recap: The Evolution of automotiveMastermind
NADA Show 2024 unfolded in a whirlwind of innovation and strategic partnerships for Team Mastermind, marking yet another milestone in our journey. This was our team’s 10th appearan…
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January 26, 2024
2024 Auto Industry Trends and Predictions: What Dealers Need to Know 
Looking ahead to 2024, the future of the automotive retail industry is continuing to face evolving challenges – and new opportunities. With inventory challenges largely in the rear…
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January 19, 2024
Mastermind News: Enhancement Gives Dealer Partners New View into their Service Drive
With affordability still putting the pressure on new vehicle sales, the average age of cars and light trucks in the U.S. rose to a new record of 12.5 years in 2023 – up by more tha…
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January 12, 2024
How Mastermind’s New EV Behavior Driver Gives Dealers a Competitive Edge
It’s early in the year, but EV sales are already accelerating at a steady pace. According to NADA data, in 2023 battery electric vehicle (BEV) sales topped 1.1 million units for th…
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December 8, 2023
The Future of Automotive: Omnichannel Customer Experiences in 2024
The ever-evolving automotive industry has seen a significant shift towards digital retailing in recent years, and that doesn’t appear to be changing any time soon. But as customers…
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December 1, 2023
Mastermind News: Product Enhancement Helps Dealers Better Manage Inventory
In the fast-evolving automotive industry, inventory management has always been a major factor in a dealership’s bottom line – with a variety of factors influencing a dealer’s turn…
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October 27, 2023
How to Increase Dealership Inventory Turn Rate
Every dealership is familiar with the challenge of aging inventory. No matter what brand they sell –when vehicles sit on the lot, their value depreciates, taking a toll on every de…
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October 6, 2023
Q4 2023 State of Dealership Sales & Inventory: Insights from Q3 & Looking Ahead
Heading into Q4, now is the prime time for dealers to look back at the year to analyze what happened – and prepare for what lies ahead. Understanding evolving buying behaviors and…
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September 29, 2023
Maximizing ROI: Leveraging Automotive Software for Sales and Marketing
In today’s constantly changing automotive marketplace, dealerships are not just brick-and-mortar places showing off the latest vehicles. They have, over the last two decades…
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September 15, 2023
How Auto Dealers Are Preparing for the Future
In the constantly changing automotive industry, the ability to adapt quickly has continually proven to be critical to a dealer’s success. Amid ongoing challenges surrounding…
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