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Masterminded

Inspiring content for smarter car selling.

June 14, 2024
Mastermind News: New Features & Integrations to Optimize the Automotive Digital Retailing Experience
In today’s increasingly digital age, providing a seamless omnichannel retail experience is more important than ever for dealers to engage and convert buyers. Customers expect to en…
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June 7, 2024
Do’s & Don’ts: Tips to Improve the Dealership Service Drive Customer Experience
As customer loyalty diminishes, providing an excellent customer experience at your dealership is more important than ever.  According to S&P Global Mobility data, automoti…
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May 17, 2024
Dealership Guide: Personalized Recall Communications
Recall notices are critical in the automotive industry – and to keeping customers safe. NHTSA requires OEMs to notify registered owners of vehicles affected by recalls, but oftenti…
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May 10, 2024
Re-Training Dealership Teams for Service-to-Sales Success
The dealership service drive has grown increasingly important in recent years. As customers continue to delay their purchases and dealers work to increase their profitability on ne…
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April 26, 2024
Mastermind News: Enhancing Connectivity with Tekion Integration
In today’s competitive automotive retail market, accurate and comprehensive data is mission critical for dealers to make informed decisions and navigate complex customer buyi…
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April 19, 2024
The Role of Predictive Marketing in Transforming Service Drive Sales
Over the last several years, the dealership service drive has increasingly become a critical revenue-generating department. According to NADA data, dealership service and parts sal…
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April 12, 2024
How to Increase Dealership Service Department Sales and Profitability
After dipping in 2020 due to the pandemic, the dealership service drive resumed its previous trajectory, growing increasingly more valuable over the last few years. At the same tim…
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March 29, 2024
Understanding OEM Incentives in 2024
Keeping up with manufacturer incentives is important for dealers aiming to boost their bottom line and stay ahead in a challenging automotive marketplace. As this year unfolds for…
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March 22, 2024
Crack the Code: Maximizing Dealership Sales Opportunities in 2024
After enjoying a period of record-breaking profitability, dealerships are entering a new era marked by increased competition and a pressing need for strategic adaptability. While i…
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March 15, 2024
How to Improve Your Dealership’s BDC Experience
As inventory levels normalize and OEM incentives gradually return, promoting new vehicle sales growth. Despite high-interest rates still pushing against demand, S&P Global Mobi…
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March 8, 2024
From Data to Deals: Using Sales Insights to Close Sales Faster
As margins continue to tighten amid high prices, few incentives, and pent-up customer demand, dealerships need to adapt their sales and marketing strategies to stay ahead of the cu…
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February 23, 2024
Mastering Automotive Prospecting: Strategies for a Proactive Approach in Acquisition
The key for car dealerships looking to gain a competitive edge lies in mastering the art of automotive prospecting. Broadly referring to the ways dealerships identify, engage and c…
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