Dealership Marketing Archives

February 18, 2022

3 Ways Predictive Analytics Benefit Dealerships of Every Size

The past two years have presented many challenges to auto dealers ranging from market conditions, increased competition, cost pressure and never-before-seen supply chain volatility…

December 17, 2021

3 Emerging Conquest Marketing Opportunities for Dealers in 2022

Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…

September 24, 2021

Three Tips to Create a Customer Experience Driven Dealership Culture

Rapid digitalization due to the pandemic and historic inventory shortages put a spotlight on the critical importance of car dealership customer experience to the automotive buyer j…

August 20, 2021

3 P’s of High-Performing Dealership Marketing

Effective dealership marketing in today’s increasingly competitive and rapidly evolving market means more than putting your name on a billboard or blanketing your market with spray…

August 17, 2021

Dealership Data-Driven Marketing: 3 Things Dealers Need to Know

In the past year, dealerships around the country have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new…

July 23, 2021

3 Ways to Maximize Your Dealership Marketing ROI

While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as import…

October 2, 2020

How to Maximize Dealership Profitability With a Homegrown Inventory

Faced with tightening margins, low vehicle inventories and a narrowing opportunity to rebound in 2020, auto dealers are looking for additional ways to maximize dealership profitabi…

August 10, 2020

4 Motivational Tips to Improve Car Dealership Team Culture

How do you motivate dealership employees to work as a team? And is it worth the effort, especially when there are so many other challenges competing for your attention as a dealers…

May 29, 2020

Auto Sales: Why Personalized Marketing Is More Important Than Ever

In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for deal…

February 24, 2020

3 Ways to Prepare Your Dealership for Voice Search

Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way yo…

November 26, 2019

How to Choose the Right Marketing Channels for Your Dealership

Direct mail, email, digital, mobile… what’s a dealer to do? The rise of dealership internet marketing has created a changing environment in which many dealers wonder what the…

October 18, 2019

The Value of Video in Your Dealership’s Marketing Strategy

With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufact…

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