November 18, 2022
Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are avail…
November 11, 2022
How Dealerships Can Maximize Their Sales This Holiday Season
As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so man…
November 4, 2022
Celebrating 10 Years as a Mastermind
In the beginning, automotiveMastermind was just an idea: Two top-performing Mercedes-Benz salesmen, Marco Schnabl and Johannes Gnauck, recognized the value in leveraging data to im…
October 21, 2022
What Does Personalization Mean for Your Dealership?
Automotive manufacturers are moving towards mass personalization to dealerships, offering expanded self-serve options on their website. This modern trend is causing every element i…
October 18, 2022
Auto Dealership Marketing Ideas for a Data-Driven Audience
Dealers are learning now more than ever just how important automotive segmenting, targeting, and positioning can be for success in the automotive sales business. The auto industry…
October 7, 2022
How to Improve Your Dealership’s BDC Experience
As inventory shortages prompt more customers to shop for vehicles online, modern dealership BDCs of all sizes have undergone a transformation from cold call centers to conduits to…
August 5, 2022
How to Use Data to Craft Messaging for Dealership Customers
A large component of dealership success comes from the ability to provide customers with not only the best possible experience at your physical dealership, but off-site as well. Th…
June 3, 2022
Summer Car Sales Guide for Dealerships 2022
Summer car sales are always important for auto dealerships’ annual results. Over the years, dealers have traditionally relied on summer car sales events to meet their sales goals.
May 27, 2022
Why Dealers Should Focus on Customer Communication
With new and used vehicle transaction prices plateaued at historic highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts…
May 13, 2022
3 Tips to Improve Conquest Auto Sales
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success…
April 22, 2022
How to Build a Better Dealership BDC in 2022
As new vehicle inventory shortages, evolving consumer demands and shifting buyer loyalty disrupts the auto industry, proactive dealers are discovering new, exciting opportunities i…
April 8, 2022
How to Build an Effective Dealership Sales Strategy for 2022
As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tigh…