May 15, 2020
How to Make the Most of Your Auto Leads in the Post-Pandemic Market
As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis p…
January 24, 2020
How to Take Your Dealership Reporting to the Next Level
Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are y…
December 6, 2019
5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform
Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality c…
October 11, 2019
How to Overcome Common Dealership Challenges
Every day, car dealers face a wide array of challenges that can range from simple annoyances to significant strategic threats to their dealership’s bottom line. Dealership leaders…
August 23, 2019
How to Leverage Labor Day to Sell More Cars
How to Leverage Labor Day to Sell More Cars Holidays are traditional tentpoles in automotive dealership marketing campaigns, whether it’s end-of-year holiday sales events, quirky H…
July 19, 2019
How to Improve Your Car Dealership’s Sales Team
A productive and efficient sales team is the lifeblood of a dealership. While many auto dealer sales trainings focus on big-picture tips and tricks, not enough dig into the core fa…
June 21, 2019
4 Ways Dealerships Can Sell More Cars by Bringing in More Customers
4 Ways to Increase Customer Traffic at Your Dealership As game-changing as the Internet has been for dealers, the best way to sell more cars at a dealership continues to be getting…
April 5, 2019
The State of Automotive Financing: What Dealers Need to Know
Don’t close down your F&I department just yet, as it turns out the dealer-assisted loan might not be dead after all. Despite what some media reports recently claimed, your abil…
March 15, 2019
Art or Science? Part II: Sell More Cars with a Holistic Market View
A few months ago, we took a look at the art of selling cars versus the science of selling cars. Sell More Cars With Data-Driven Marketing There’s both an art and a science to lever…
March 8, 2019
Taking a Data-Driven Approach to the Marketing Nurture Cycle
Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their pros…
March 1, 2019
Market EyeQ Provides Full Market Views that Competitors Simply Can’t
Mastermind was founded in 2012 by auto dealership veterans who took note of the disruption led in other industries by data-driven companies that were constantly learning more about…
February 22, 2019
Getting Customers Out of the Service Bay and Into the Showroom
Dealers have long known that service bays, parts departments and body shops are critical sources of sales leads, although limited by the challenge of separating the quality leads f…