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Masterminded

Inspiring content for smarter car selling.

December 29, 2023
Art or Science? How to Sell More Cars
Car sales are part art, part science. The best dealers improve their odds by effectively utilizing Big Data.
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December 15, 2023
How to Crack the Code on Future-Proofing Your Dealership in 2024
The future of the automotive retail industry is undergoing a significant transformation, ultimately changing how dealerships operate and communicate with customers. As buying behav…
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May 28, 2021
3 Ways for Dealers to Acquire & Maximize Their Pre-Owned Inventory
For auto dealers around the U.S. and the globe, the ongoing chip shortages have resulted in historically low new vehicle inventories, as well as contributed to sky-high auction pri…
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April 30, 2021
How To Use Predictive Analytics to Maximize Your Dealership Portfolio
With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control to adapt to ongoing inventory challen…
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April 6, 2021
How To Use Predictive Analytics to Maximize Your Dealership Portfolio
With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control to adapt to ongoing inventory challen…
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January 15, 2021
How to Improve Your Dealership’s Digital Retailing Efficiency
For decades, automotive digital retailing and the concept of “buying online” was the future, deemed cutting-edge…and for some, a passing fad.  Today, advanced digital skills a…
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December 4, 2020
3 Digital Retailing Best Practices for Dealerships
Picture this: You were one of the dealers that initially resisted the push to digital automotive retailing. Selling cars is a people business and you wanted as much of that process…
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November 20, 2020
How Dealers Can Ditch Third-Party Auto Leads
As dealerships from coast to coast are tightening their belts in preparation for uncertain months ahead, many proactive dealers are turning away from expensive third-party auto lea…
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August 24, 2020
How to Improve Pre-Owned Car Sales with Market EyeQ
When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership…
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July 10, 2020
Finding New Opportunity in Pre-owned Vehicle Sales
It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing oppor…
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July 2, 2020
Summer Car Sales Guide For Auto Dealerships
Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Da…
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June 8, 2020
Increase Your Dealership’s Conquest Marketing Leads Post Pandemic
Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle s…
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