Summary
Brad Lister, General Manager of Williams Honda in Elmira, NY, was intrigued by what he learned about automotiveMastermind’s predictive marketing solutions (Mastermind) when he saw a demo at an NADA conference. Initially, he thought the cost was too high for his budget, but in early 2018, Lister realized he needed help to reach the store’s tall sales goals. Within minutes of his staff’s initial training session with Mastermind, Lister knew that his dealership was going to see an immediate impact to their bottom line with this dealership solution in place.