Build Customer Loyalty with Private Incentives
Create higher-performing OEM incentive campaigns
Deploy Incentive Campaigns with Confidence
Enterprise EyeQ, our data-driven campaign planning platform, works with Mastermind to integrate customer data, enabling OEMs to create targeted private incentive campaigns deployed directly to customers – driving traffic across their dealer network.
With Mastermind and Enterprise EyeQ, dealers gain a substantial loyalty lift, with 7 out of 10 customers returning to the dealership they last purchased from.
Precisely Targeted, Personalized Offers
Deploy customer-specific OEM private incentives designed to increase incremental sales and support profitability
Enterprise EyeQ’s Vehicle Affinity model utilizes a combination of registration and demographic data to predict the vehicle preferences of potential buyers, while the Price Sensitivity model assesses their likelihood of purchasing at different price points for all customer and vehicle combinations.
Based on these predictions and guided by OEM campaign parameters, the Optimization Engine automatically selects the right combination of prospects and customer-specific offers to maximize incremental sales and optimize private incentive allocation.
