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RETENTION

Increase Customer Loyalty

Build long-term, transparent relationships with your existing customers.

Build Loyalty with automotiveMastermind's
Actionable Intelligence.

automotiveMastermind enriches customer records with thousands of data points to build dynamic buyer profiles. This actionable intelligence lets you proactively identify customers most likely to return to market and delivers personalized talking points—including vehicle options, deal types, and key Behavior Prediction Drivers®—for every individual.

Quickly Activate Customer Profiles
with Validated Data Insights

We ensure your data is clean and ready for action by continuously verifying vehicle ownership and enriching customer records with key purchase signals.

Predict In-Market Customers

Start your retention conversations earlier with automotiveMastermind’s Behavior Prediction Score (BPS).

BPS goes beyond the customer’s last contact to analyze each customer’s unique sales journey with data points like household and lifestyle changes, then combines those signals into a score that ranks their likelihood to purchase.

Drive Engagement with Personalized Outreach

Activate multi-channel marketing tailored to each customer’s unique purchase opportunity.

Direct Mail Examples
Optimize Every Marketing Journey

Deliver powerful, personalized offers to your customers across email and direct mail to maximize their engagement.

Proven OEM Performance
Why OEM Leaders Choose Mastermind and Enterprise EyeQ

40M+ consumer and vehicle records power unmatched date and smarter insights.

7 in 10 buyers return to the same dealership when engaged through Mastermind‑powered campaigns.

+6 percentage‑point lift in OEM make loyalty compared to non‑partner retailers.

Watch this short video to see why OEM leaders trust Mastermind and Enterprise EyeQ.

Everything You Need to Know

Standard CRM and DMS platforms rely on past behavior and basic contact history. automotiveMastermind helps you spot potential opportunities sooner.
Our Behavior Prediction Score (BPS) analyzes customer signals to help identify customers who may be more likely to be considering their next vehicle. Fritz, our AI assistant, gives your team clear talking points, recommended vehicles, and deal suggestions so they can start smarter conversations.
Many dealerships spend significant time and budget pursuing low-engagement opportunities without clear visibility into which customers may be most receptive.
"Fritz sifts through available market, vehicle, and customer-related signs to help prioritize potential opportunities for dealership teams," explains Danny Veliz, Director of Product. "It translates raw numbers into a clear, daily game plan for your sales team. This is not just data; it is an unfair competitive advantage."
Your CRM stores data; our Command Center activates it. We enrich standard customer records with multiple data signals to help identify customers who may be more likely to be in market and the types of vehicles they may be interested in.
"Most dealerships wait for a lead to hit their CRM, but waiting may limit visibility into opportunities earlier in the customer journey," says Bill Egan, VP of Product. "These days, you have to engage the customer before they even realize they want a new car. Our Command Center acts as your dealership's radar, scanning for opportunities."
automotiveMastermind helps identify customers who may be candidates for trade-in conversations and can generate personalized offer drafts. Your team can present a custom deal to a customer while their vehicle is still on the lift. Building this loyalty works: Ray Chevrolet found that between January 2025 to May 2026, car owners who serviced with them were observed to be 74% more likely to buy their next car from them. Individual results may vary.
Recent industry reports reveal that dealerships lost 12% of service visits to independent shops since 2018. The goal of an intelligent service drive solution is to help you re-engage customers who might otherwise go to third-party mechanics, retaining that revenue in-house.
“Once the appointment is scheduled, Recall Connect aids in the identification and resolution of open vehicle recalls. This helps dealerships support vehicle safety by addressing open recalls while maintaining customer service relationships," says Dave Marcus, Director of Product Marketing.

Ready to gain a competitive edge? Request a Demo.