COMMUNICATE WITH PROACTIVE MARKETING
Mastermind’s predictive marketing campaigns drive more car sales for dealers by proactively sending personalized offers to high potential buyers before they shop elsewhere.
Low-Touch Marketing with High-Quality Results
Mastermind’s Behavior Prediction Score® ranks your dealership prospects on a scale of 0-100 based on propensity to buy. Take the guesswork out of your dealership’s marketing strategy by automatically predicting who you should be marketing to, what offers motivate them to buy, and how soon you should begin marketing to them.
TARGET HIGH POTENTIAL BUYERS
With Mastermind, your dealership gets insights into buying triggers that identify auto prospects who are soon to be in the market for a vehicle, even before they begin their car buying journey. Imagine having the intelligence of a complete customer profile at your fingertips for every buyer in your market. It’s like creating a virtual prioritized line of buyers outside your dealership doors!
- Lower your cost-per-sale by an average of 80%
- Generate up to a 15X marketing ROI
- Increase your sales prospecting efficiency
The number of people walking in the showroom with a letter in hand was astonishing. In just under 12 weeks of partnership, we are averaging 55 sales a month with Mastermind.”
- Friendly KIA
ENTICE THOSE BUYERS WITH UNIQUE OFFERS
Our marketing campaigns are effective because they are personalized to each prospect’s individual needs, quickly moving them from the “consideration” to the “shopping” phase. Mastermind keeps your dealership top of mind thanks to your proactive outreach with relevant and timely offers that address each buyers’ unique situation. Shorten the length of your car sales cycle and build customer loyalty at the same time!
- Over 103,000 campaign template variations
- Accurate data you don’t need to second-guess
- Automation generates the right messages at the right time
The accuracy of the offers, payments and data were spot-on. I'm looking forward to continued success with Mastermind!"
- Prestige Cadillac
All auto leads are not created equal. While prospects may have a similar Behavior Prediction Score®, they have different reasons that motivate them to buy. Mastermind automates the right mix of messaging, channels and cadence that nurture shoppers into buyers based on their predicted triggers.
Dealers who market with Mastermind see a 15X ROI and the lowest cost-per-sale in the industry.
15X ROI
Based on consistent marketing with Mastermind
$115
Cost Per Sale
Versus the NADA reported industry average of $624
THE RIGHT MESSAGING. TO THE RIGHT CUSTOMERS.
AT THE RIGHT TIME.
Fueled by highly accurate data, Mastermind’s predictive campaigns focus on messaging that works. Each campaign builds off the other to convert high-potential new and pre-owned car buyers faster, in the optimal digital or physical format.
The Relationship Builder
The customer’s first micro-targeted offer.
The Account Notification
Concisely outlines the new offer with the most compelling benefits highlighted.
The Pain Point Solution
Focused on unique key sales-drivers.
The Brochure
Features a personalized handwritten-style note.
Nurturing a different audience
Personalized communications highlighting special sales events or new vehicle launches as well as custom outreach to service customers.
The Email
A digital touch-point to compliment direct mail campaigns.
