Improve Dealership Sales Efficiency at the Speed of Actionable Intelligence™

Author: Aaron Baldwin
Chief Product Officer – automotiveMastermind.

In automotive sales, understanding your market isn’t a nice-to-have; it’s a necessity. At automotiveMastermind®, we help our dealer partners better understand their customers with something we call Actionable Intelligence – the real-time market trends, demographic insights, and financial information that helps dealership teams understand what their prospects are most likely to do next.

In the past, we’ve talked about how Actionable Intelligence can elevate your dealership’s reputation, help you sell smarter, and simplify your dealership sales process. Today, I wanted to take the opportunity to dig into how and why Actionable Intelligence works so well to improve salesperson efficiency and help dealers sell more cars faster.

So, what is Actionable Intelligence exactly?

The data we use to create Actionable Intelligence is available to salespeople now – provided that they have the time to comb through all of the data sources, analyze them, and consolidate their findings into one digestible dashboard. Below are the steps a dealerhip sales rep would have to take to accomplish the same goals as we do with our Actionable Intelligence:

1. Find the customer in the CRM and DMS.
2. Figure out where the customer is in their loan or lease.
3. Check to see when they last were in for service.
4. See if they have any upcoming service appointments.
5. Identify if their current vehicle has an open recall.
6. See if the customer has submitted any leads or visited your website.
7. Look them up on social media and understand who they are, what changes have happened in their life, and what is important to them.
8. Pull up the OEM website or bulletins to know what kind of incentives and programs are available to them.
9. Understand what their budget is by analyzing their past buying habits.
10. Understand the macro-economy and how this person reacts to those trends.
11. And finally: Create a dealership call script, email, or text message to engage this customer.

The salesperson will need to repeat this exercise for every single customer they contact. To really get into the head of their prospect and personalize a car sales pitch to build trust with buyers, this research will undoubtably take hours – time that can’t be spent on the floor or making cold calls. Fritz, our Mastermind CoPilot, can pull all of this data together, analyze it, and interpret it in the form of a customer communication in seconds.

With automotiveMastermind, that research isn’t necessary. Embedded in our customer deal sheet is all of the information dealership sales professionals need to know about a customer to start a conversation.  We even provide a tailored text, email and/or dealership call script to get the conversation started. Actionable Intelligence is more than just AI, it’s the superpower behind successful dealerships.onversation.  We even provide a tailored text, email and/or call script to get the conversation started. Actionable Intelligence is more than just AI, it’s the superpower behind successful dealerships.

Ready to improve your dealership’s sales efficiency with Actionable Intelligence? Get to know Mastermind by requesting a demo today.