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June 14, 2024
Mastermind News: New Features & Integrations to Optimize the Automotive Digital Retailing Experience
In today’s increasingly digital age, providing a seamless omnichannel retail experience is more important than ever for dealers to engage and convert buyers.
Customers expect to engage with dealerships both online and in-store throughout their buying journey. To meet this demand, we are constantly evolving, looking for new ways to help dealers enhance every customer touchpoint and provide a cohesive and personalized buying experience.
Building on our commitment to equip dealers with the data and insights they need to connect with the right customers at the right time and improve their operations and sell more cars, we’re introducing new Mastermind updates designed to improve the omnichannel dealership experience.
Introducing Showroom
Mastermind’s new Showroom functionality enables dealers to create dynamic, hyper-personalized offer websites for consumers. Customers can tailor the deal they are offered based on their personal buying preferences and initiate the purchasing process via the dealer’s preferred digital retailing partner before visiting a store.
Integrated into Mastermind’s Predictive Marketing and accessible directly from the Mastermind platform, Showroom is designed to transform each customer touchpoint into a discovery opportunity for dealers and provide a more complete experience for shoppers who are ready to buy.
By capturing customers’ deal preferences and enhancing Mastermind’s ability to personalize messages based on the insights gained from customers’ research, Showroom helps create a seamless omnichannel customer journey and:
- Increase engagement: Drive more opportunities to gather customer feedback and personalize outreach.
- Improve attribution: Gain deeper insights into how customers interact on the customized landing page and adjust their deal based on buying preferences.
- Enhance visibility of purchase intent: Determine high-quality leads that give dealers more confidence in prioritizing potential buyers.
- Deepen customer engagement throughout the purchase cycle: Have customers act on their Mastermind offer directly on the Showroom landing page thanks to integrations with digital retail providers (including CarNow).
- Improve marketing attribution with a clearer connection to Mastermind Predictive Marketing’s impact on ROI.
As dealers are increasingly viewing Internet leads and first-party data as an essential aspect of their pipeline to drive demand and increase profitability, the new functionality will be available to dealer partners currently using Mastermind as a value-added feature.
New Mastermind Integration and Partnership with CarNow
These enhancements build on our recent strategic integration partnership with CarNow, designed to integrate advanced digital retailing tools that improve how consumers interact with dealerships throughout their buying journey.
Our partnership with CarNow connects Mastermind with dealers’ existing operational systems to better account for consumers’ online and offline shopping behavior. This includes enhanced tracking through the CarNow digital retailing suite, which improves Mastermind’s ability to detect customer activity and extract relevant customer information, supporting proactive engagement and hyper-personalized marketing to the most qualified customers.
CarNow’s real-time digital retail platform combined with Mastermind data showcases how dealers can modernize the consumer shopping journey through first-party data and heightened connectivity. In today’s competitive automotive retail landscape, customers no longer see these functions as optional. We’re equipping our partners with the data and tools they need to stay ahead.
The integration populates CarNow with Mastermind data, creating an easy navigational pathway to purchase that dealership sales teams can use when engaging specific customers. Additionally, the Mastermind data will further enhance CarNow’s ability to provide a unique, seamless customer experience by leveraging Mastermind predictive models in their online vehicle sales workflows.
The integration enhances Mastermind’s accuracy in predicting what offers will motivate customers to buy by leveraging real-time data from CarNow’s chat and digital retailing tools to identify who dealers should market to, what offers will inspire customers to buy and how soon dealers should begin marketing. The new functionality with the CarNow integration will be available for dealer partners using Mastermind later this year.
Our strategic partnership with CarNow and Mastermind’s Showroom functionality are just the latest steps we’ve taken to help our dealer partners continue to improve the dealership customer experience.
Over the past 15 months, we’ve had a proven track record of success with more than a dozen significant partnerships and enhancements, including Reynolds & Reynolds, Tekion, Elead/CDK and Dealer Socket.
These integrations have consistently improved Mastermind’s functionality and provide new benefits to automotive dealers, including personalized insights and customer engagement opportunities. This history of successful strategic integrations continues with the partnership with CarNow, allowing Mastermind to better serve as a comprehensive service and platform that provides real-time actionable insights to power dealer operations.
In today’s competitive automotive retail industry, staying ahead requires leveraging the full potential of integrated data and predictive insights. Our new features and partnerships demonstrate our commitment to improving the dealership customer experience throughout the buying process – both online and in-store.
Want to learn how Mastermind can help your dealership close more deals with real-time customer insights? Contact us for a free demo.
