Mastermind News: Enhancing Connectivity with Tekion Integration

by automotiveMastermind

In today’s competitive automotive retail market, accurate and comprehensive data is mission critical for dealers to make informed decisions and navigate complex customer buying journeys.

To help dealers proactively uncover sales opportunities with a holistic view of their market, Mastermind’s comprehensive network of integrations seamlessly integrates with their existing workflows, connecting to a variety of data sources to provide actionable insights and predictions.

Mastermind’s latest integration syncs customer information from Tekion, innovator of the first and fastest cloud-native automotive retail SaaS platform, Automotive Retail Cloud (ARC).

Enhanced Connectivity to Offer Best-in-Class Experiences

As we continue to integrate Mastermind with high-profile industry leaders like Tekion, we can offer even greater capabilities to our dealer partners, allowing them to harness the full power of its technology.

By automatically sharing customer information from Tekion to Mastermind, our latest integration enhances Mastermind’s ability to predict in-market buying behavior and drive engagement.

Through this partnership, dealers and their authorized business partners such as OEMs and agencies can access Mastermind and Tekion cloud data in real-time via Tekion’s Automotive Partner Cloud (APC) platform, enabling faster and easier data sharing and business critical workflows than ever before.

This new integration with Tekion adds several new capabilities to the Mastermind platform including:

Improved automatic data syncing: This feature syncs Dealer Management System (DMS) sales data, service appointments, repair orders and inventory data together in one space to increase efficiency. It also improves retention by ensuring dealers can focus on tasks with a significant business impact rather than manually sending files.
Increased service-to-sales capabilities: This enables real-time service arrival notifications and appointment emails that inform dealers when a loyalty customer or a service-to-sales prospect is visiting the service drive.
Heightened data security: A secure API connection improves a dealer’s ability to protect and store sensitive customer data shared between Mastermind and Automotive Retail Cloud.

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For decades, dealers have not been able to leverage the full power of their own data because they simply couldn’t access it easily or economically. By combining Mastermind’s predictive analytics and marketing automation capabilities with Tekion’s innovative cloud-native platform, dealers can now access their own data from one system more securely.

With expanded access to powerful, comprehensive customer insights, dealers can make more informed decisions, streamline their workflows and ultimately stay ahead of the competition.

Want to learn how Mastermind can help your dealership close more deals with real-time insights? Contact us for a free demo.