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January 30, 2026

Get Ready, NADA Show 2026: We’re Bringing the Future of Dealership Performance to Booth #3923W

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by automotiveMastermind
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Author: Dave Marcus, Director of Product Marketing, automotiveMastermind.

Key Takeaways:

  • automotiveMastermind is coming to NADA Show 2026 with two major innovations dealers have been asking for: Command Center and the next evolution of Fritz.
  • Command Center is a new homepage-style dashboard built to help sales and BDC teams focus on the right leads and opportunities in the moment.
  • Fritz is now fully conversational, giving reps AI support to brainstorm sales follow ups, overcome objections, and improve customer messaging directly inside Mastermind.
  • Visit Booth #3923W to see how these updates support dealership workflows, lead prioritization, and AI-guided outreach.

If you’re heading to NADA Show next week, buckle up — because automotiveMastermind is coming in hot with two major product innovations designed to give dealers something they’ve been craving: powerful, easy-to-use dealership technology that actually moves metal.

For the last year, we’ve been laser focused on one mission: help dealerships work smarter, faster, and with more confidence. And at NADA Show 2026, we’re excited to showcase two major steps forward in that journey: the new Command Center and the next evolution of our AI sales consultant, Fritz. If you’d like to see either of these innovations in action, good news: you can pre-book a demo today and meet us at Booth #3923W.


Command Center:
A Bold New Dealership Home Base for Every Sales and BDC Team

Dealers tell us every day that managing opportunities takes too much time — too many tabs, too many reports, too many different systems telling different stories. That’s exactly why we built Command Center, a brand-new homepage style dashboard designed to help your team prioritize the right leads and opportunities, right now.

Command Center pulls together real-time engagement signals, service activity, incentive expirations, website behavior, and our industry-leading predictive analytics into one simple, intuitive starting point. That means no more digging. No more guessing. No more missing the moment.

What makes Command Center a game‑changer:

  • A prioritized daily list based on powerful buyer intent signals
  • A clear view of high intent shoppers ready for immediate action
  • A real-time activity feed to keep your team focused
  • An integrated workflow powered by the same intelligence that has helped Mastermind dealers close more deals for over a decade

Command Center reflects exactly what modern dealerships need: speed, clarity, and a single source of truth — all designed to help your team do more without working more.


Fritz:  Now Fully Conversational, Even More Powerful AI

If Command Center is the new home base, Fritz is the AI teammate who never clocks out.

We’ve taken Fritz — already beloved for helping sales and BDC reps craft personalized customer outreach — and made it fully conversational. Team members can now talk to Fritz in natural language to brainstorm follow‑up strategies, overcome objections, refine messaging, and translate communications into more than 100 languages.

Dealers tell us all the time: “We don’t need gimmicks. We need AI that delivers.” And Fritz delivers by helping your team:

  • Create high‑quality, customer‑specific messages in seconds
  • Maintain consistent dealership outreach across reps and rooftops
  • Stay inside Mastermind while getting guidance grounded in real customer data
  • Open more conversations and accelerate more deals through authentic, data‑driven communication

This evolution of Fritz is more than an upgrade — it’s a leap forward in how automotive sales teams communicate. And we can’t wait for you to see it in action.


See It All Live at NADA Show 2026 — Booth #3923W

Both Command Center and Fritz will be live, hands‑on, and fully demo‑ready next week in Las Vegas. If you want to experience how the industry’s most trusted data, predictive analytics, and AI capabilities come together to supercharge your team’s performance — you won’t want to miss this.

Come meet us at Booth #3923W to experience these enhancements in action.

Let’s make 2026 your dealership’s most confident and profitable year yet.
See you at NADA Show 2026
! Pre-book your demo now.

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