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March 21, 2025
Bringing Mastermind CoPilot(TM) to Life for Dealers: A Peek Behind the Curtain at Fritz
Author: Aaron Baldwin
Chief Product Officer – automotiveMastermind.
Who is Fritz?
Fritz is the unsung hero working tirelessly behind the scenes to turn billions of data points into something sales teams can use on a day-to-day basis.
This intelligent machine learning model analyzes data for every dealership customer and performs an analysis to determine whether they are likely to replace their vehicle within the next 90 days. To do what he does, Fritz utilizes an impressive dataset—over 1 billion records condensed into 150+ million observations and equipped with more than 150 features, including in-market timing.
Fritz next consolidates all his insights into Mastermind. With the recent addition of additional Behavior Prediction Scores (BPS) to our Customer Deal Sheet, Fritz has expanded his capabilities to provide an even deeper understanding of what influences a customer. And now he can now use those advanced capabilities to generate highly personalized call scripts, emails, and text messages with Mastermind CoPilot.
Moreover, Fritz uses all these data points and opportunities to better identify the best prospects for targeted marketing. He curates personalized content for each piece of dealership direct marketing outreach. With over 100,000 variants in our predictive marketing campaigns, every interaction is tailored to resonate with individuals.
Remember, the effectiveness of an A.I. algorithm like Fritz hinges on the quality of the data it processes. Fritz is automotive-specific and uses one of the largest datasets in the automotive industry. This dataset not only informs his predictions but also informs the suggestions Mastermind CoPilot creates to help sales teams know exactly what to say to each individual customer.
What’s Next for Fritz?
Fritz is not done learning. As we look to the future, exciting enhancements are on the horizon. Expect improved search functionality, audience creation tools, greater variability in copy, and even more accurate predictions. The evolution of Fritz will continue to empower dealers to harness true AI – Actionable Intelligence™ – making customer engagement smarter, faster, and more effective.
Ready to revolutionize your sales process with AI for your dealership? Get to know Fritz and Mastermind CoPilot by requesting a demo today.
