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December 14, 2018
How 3 Dealerships Used Predictive Analytics to Change Their Culture
The automotive industry is innovating and advancing by the minute. A culture overhaul is needed in the dealership setting if customer service, relationship-building and sales are to improve. How are you innovating your dealership? The following three dealerships committed to a partnership with us to completely shift their culture. This entailed using our automotive predictive behavior solutions to reach the right customers at the right time with the right offer. The results speak for themselves:
Williams Toyota of Sayre in Pennsylvania averaged 40 new car sales a month after implementing our solutions. In the first month, 64 sales were attributed to Mastermind, the most ever in a single month. In month two, they had 59 sales. Additionally, the top salesperson, who was averaging 20 cars a month, closed 32 deals with Mastermind.
Gillman Honda Fort Bend of Texas generated an impressive 32 new car sales in the first month of Mastermind implementation – a 32 percent increase in sales over the same month one year prior. In fact, during this first month when Mastermind launched with the dealership, it became the #1 Honda store in the district in year over year new car sales.
BMW of Manhattan in New York had 12-14 percent sales growth credited to Mastermind and customer retention has increased by 2 percent. Micro-targeted automotive marketing campaigns (from the Mastermind solution) are generating 170-240 emails or calls at the dealership. Additionally, since implementing Mastermind’s solution, the open rate for customer emails has risen to 55 percent (twice the 27 percent industry average); and the click-through-rate (CTR) to 41 percent (the industry CTR is just 3.7 percent).
Using behavior prediction solutions is the first step to radically transforming the traditional consumer purchase journey. Your dealership can make a culture shift to keep the customer experience at the forefront of your customers’ minds thanks to behavior prediction solutions that inform your team of the dealership’s customer from the first point of contact.
Interested in learning more about our predictive marketing solutions and how to shift your dealership’s culture? Contact us today to learn how automotiveMastermind can transform your dealership.