automotiveMastermind introduces full conversational capability in its generative AI solution, Fritz
automotiveMastermind, the automotive industry’s trusted data and technology provider, has unveiled enhanced conversational capabilities for its AI sales consultant, Fritz.
Fritz is available on every Mastermind customer deal sheet to help sales and BDC team members create personalized customer outreach. Sales teams can use natural language prompts to ask Fritz how to overcome objections, focus on specific message types like service follow-ups, and translate messages into over 100 languages.
“Dealers are hungry for AI tools that actually deliver,” said automotiveMastermind vice president of product Bill Egan. “What I hear time and time again from managers is that Fritz helps their sales teams with consistency. And with Fritz, they’re able to quickly create high-quality messages based on all of Mastermind data so they can get in front of each customer with the right talking points.”
With Fritz, automotive sales reps receive general automotive sales assistance without leaving automotiveMastermind. This in-platform experience helps them create data-driven messages that keep customer conversations open and move the deal forward.
automotiveMastermind will feature the new interactive Fritz capabilities at the NADA Show in Las Vegas at booth #3923W, February 4-6, 2026.
