automotiveMastermind® Introduces its Enhanced Behavior Prediction Score® in a Customer Deal Sheet Redesigned to Improve Dealership Sales and Marketing Performance
PR Newswire
automotiveMastermind, the trusted data and technology provider in the automotive industry, has unveiled new machine learning and predictive data algorithms in their Behavior Prediction Score (BPS) solution and redesigned the Customer Deal Sheet user interface for greater ease of use. Car dealers now have easy access to essential data and insights that empower their sales teams to create timely and effective sales outreach to prospects most likely to be in the market.
These updates strengthen how Mastermind calculates the BPS – considered the industry’s gold standard in behavior prediction modeling – by providing deeper consumer insights based on extensive data modeling and advanced machine learning.
The enhanced BPS introduces three new scores to analyze each customer: an in-market status score, a vehicle details score, and a deal score. The new scores help dealers answer critical questions about their customers, increasing their chances of closing deals by identifying:
- Which customers should be prioritized for outreach
- What vehicle customers are most likely to buy
- How they are likely to transact on specific deal types
- Potential defection risks
To better deliver these insights, automotiveMastermind has redesigned the Customer Deal Sheet to organize these new scores, coupled with talk tracks, in an optimized workflow for sales communication. With access to this information, sales reps can prioritize customers ready to engage and identify those not yet in the market to buy a car.
“I love how automotiveMastermind makes my sales team more successful,” said Lovelie Balmes, business development/internet director at Team Chevrolet. “The new Deal Sheet is so easy to use and packed with great customer insights. That’s more time selling and less time training.”
“Our goal with the Customer Deal Sheet is to provide dealers with everything they need in one place to understand each customer’s buying position and effectively close sales,” said Aaron Baldwin, chief product officer at automotiveMastermind. “I’m confident these enhanced insights will help dealers match the best vehicle and deal to each buyer and enhance their overall dealership experience.”
The expanded BPS intelligence solution and Customer Deal Sheet are available at no additional cost to all Mastermind customers.
