automotiveMastermind introduces Acquire, a data-driven product within the Mastermind platform, to help dealers capture customers and grow market share
automotiveMastermind, the automotive industry's trusted data and technology provider, now offers a real-time view of in-market customers' shopping activity on dealership websites in addition to enriching its Behavior Prediction Score (BPS), the industry gold standard in behavior prediction modeling.
automotiveMastermind, the automotive industry’s trusted data and technology provider, has unveiled a new technology that uses the industry’s most accurate and comprehensive data to identify prospects. This new product, Acquire, helps dealers grow market share by reaching new audiences – those who are outside their database and also likely to buy a vehicle – within offers through an easy-to-use interface.
Powered by Mastermind’s Actionable Intelligence™, Acquire uses data sources such as Polk Audiences from S&P Global Mobility, which also includes auto finance related audiences, to identify and inform different audience types. It then visualizes these opportunities within an interactive Opportunity Map organized by ZIP code. Once identified, audiences are moved through an automated, multi-month direct outreach campaign.
“Acquire quickly and easily provides dealers with a complete view of their local market via the Opportunity Map,” said automotiveMastermind Vice President of Product Bill Egan. “Dealers now have greater control over which neighborhoods and audiences to address, along with the ability to exclude ZIP codes and to customize the marketing across different campaign types and franchises to most effectively grow their business.”
Acquire improves sales teams’ productivity by providing the flexibility to create more strategic campaigns and messaging. It does this with newly designed templates and the ability to provide specialized offers featuring a hero vehicle, personalized discounts and a specific call to action.
automotiveMastermind will feature the new Acquire product at NADA Show in New Orleans at booth #3535, January 24-26, 2025.
